Adobe Beyond Adobe

Find out what the movers and shakers in Adobe's Dynamic Media Organization are thinking about, and get a glimpse into their vision on everything from product direction to hot trends in the worlds of video production and content creation.





The Adobe Posters:

Bill Roberts: Director, Product Management

Colin Smith: Sr. Solutions Engineer – DMO

Michael Coleman: Sr. Product Manager, Video Editing Workflows

Ginna Baldassarre: Sr. Product Manager, Production Premium

Dave Helmly: Sr. Business Development Manager

Dennis Radeke: Business Development Manager

Kevin Towes: Product Mgr Flash Media Server

Karl Soule: Sr. Solutions Engineer – DMO

Jason Levine: Sr. Evangelist

Kevin Monahan Online Technical Evangelist

Steve Forde Sr. Product Manager, After Effects

Ginna Baldassarre Sr. Product Manager, Adobe Premiere Pro

Michelle Gallina Sr. Product Marketing Manager, Production Premium

Ellen Wixted Sr. Product Manager, Production Premium

Colin Stefani Senior Program Manager, Audio

Todd Kopriva Online Technical Evangelist

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Complete Archives
Adobe is coming to a city near you!
Philip Bloom on why he has switched to Adobe Creative Suite 6 Production Premium
Adobe wows NAB 2012 attendees with Creative Suite 6 Production Premium, secures 5 prestigious awards
The Girl with the Dragon Tattoo: how Creative Suite Production Premium was used
Philip Bloom tests Adobe Premiere Pro CS6
How Premiere Pro CS6 was used to create new music video for Keith Urban’s “For You”
We’re revealing the upcoming Creative Suite 6 Production Premium Release
Adobe Tips & Flicks recordings
Act of Valor world premiere with Navy SEALs
Accelerate your RED workflow with Adobe Premiere Pro CS5.5
How technology is influencing storytelling and filmmaking
NVIDIA Maximus and Adobe Premiere Pro CS5.52
On the set of Vincent Laforet’s short film Möbius
Resources for Choosing a Graphics Card for Adobe Premiere Pro
Adobe really is open
David Dessel’s personal transition to Adobe Premiere Pro
Ask a CS Pro: Mastering the Adobe Premiere Pro Timeline Panel
Ask a CS Pro: Intro to sound design with Adobe Audition
Easing the transition to Adobe Premiere Pro: Ask a CS Pro session with Al Mooney
Color correction and color grading tutorials
Ask a Creative Suite Pro: Update Your Demo Reel with Adobe Premiere Pro
Details on the Production Premium switching offer
Adobe is Here to Compete
A Note on Adobe Premiere Pro
Would you recommend Premiere Pro to your friends and colleagues?

Tuesday, August 10, 2010

To Transcode or Not to Transcode

Jason Levine | 08/10- 12:12 PM

With the release of Premiere Pro CS5 earlier this year, the topic of native editing, and more specifically, native DSLR editing has been a big one…worldwide. From literally every country I’ve visited, people are discovering the power of DSLR video and leveraging it to it’s fullest. But the questions I’m continually asked are, “Why does Final Cut Pro/Avid Media Composer force you to transcode? Why don’t you transcode in Premiere?”

This is generally followed by, “Surely, transcoding to an intermediate codec leads to better/more accurate color grading, higher bit depths, faster performance, etc…right?”

Well, the short is answer is: No. There are many misconceptions about transcoding, largely stemming from its long-standing traditional use. But as Dylan once sang, “The times, they are a-changin’…” and the same can be said for the way we work in our NLEs specifically, Premiere Pro CS5.

So, I decided to record a short (less than 9 minute) tutorial on ‘Staying Native or Going Intermediate’ to try and clarify some of these misconceptions, and educate users as to when, how, and why you might/might not stay native or move to an intermediate codec.

Staying Native or Going Intermediate? Transcoding and Premiere Pro CS5 from Jason Levine on Vimeo.

As mentioned in the video, this is not meant in any way to ’slam’ or ‘cut down’ on anyone’s personal choices for editing/workflow, nor am I stating that there’s no place for transcoding~there most definitely are great benefits in certain workflows. These are simple truths that I hope will provide some clarification.

Blog on.

(10) Comments • Most recent comments by: Rob, Burn-E, Karl Soule, Rob, Ritchm, Kyle, Jim Hines, Charles Angus, Isaac, Nadav, • Permalink


Wednesday, July 14, 2010

Adobe Premiere Pro 3D Stereoscopic Realtime Editing

dhelmly aka DavTechTable | 07/14- 12:40 PM

In this 7 part series, Dave Helmly walks you through a complete 3D Stereo workflow with Premiere Pro CS5.

I’ve created a start-to-finish workflow on how you can create a 3D stereoscopic workflow in Adobe Premiere Pro CS5 using complementary tools that are on the market today. It’s a must see for anyone getting started with 3D Stereo. This seven-part series covers Active, Passive and Anaglyph viewing as well how to play your videos on a consumer 3D TV. It’s a ton of information so I broke up the series into bite-sized pieces. Let me know if you have any questions and enjoy!—Dave

more »
(4) Comments • Most recent comments by: realvision, Daniel Goldschlager, realvision, Jim Hines, • Permalink


Friday, July 02, 2010

Output module constraints in After Effects CS5

Todd Kopriva | 07/02- 11:25 AM

In After Effects CS4, you may have seen errors like this when rendering and exporting:

After Effects AEGP Plugin Media IO Plugin
There is a mismatch between Output Module settings. Please verify your settings and try again. Property Data Invalid!
Medial02 error: 0x400e0004
Frame dimensions out of bounds.

This type of “mismatch” error message indicates that you have a setting in the format-specific settings that is incompatible with the settings chosen in the Output Module Settings or Render Settings dialog box.

more »
(0) Comments • • Permalink


Wednesday, June 30, 2010

Color Subsampling, or What is 4:4:4 or 4:2:2??

Karl Soule | 06/30- 10:36 AM

In the video space, there’s always a lot of talk about these number ratios - 4:4:4, or 4:2:2, or 4:1:1, but what exactly do they mean? Recently, someone argued with me that it was better to convert every video clip from my Canon Rebel T2i DSLR camera into a 4:4:4 intermediate codec before editing; that this would make the color magically “better” and that editing natively was somehow bad. They were wrong, and I’m going to explain why.

Before you read on, make sure you’ve read my earlier articles on 32-bit floating point and on YUV color, and look at the picture from the Wikimedia Commons site of the barn in YUV breakdown.

more »
(2) Comments • Most recent comments by: Karl Soule, wsmith, • Permalink


Monday, June 28, 2010

What is YUV?

Karl Soule | 06/28- 10:46 AM

image

Another area I’m getting pelting with questions about is the little YUV logo on some Premiere Pro effects. What exactly is YUV when talking about video?

more »
(10) Comments • Most recent comments by: Graeme Nattress, Karl Soule, larry, Jim Hines, Karl Soule, Graeme Nattress, MichaelSanders, MichaelSanders, MichaelSanders, Graeme Nattress, • Permalink


Friday, June 25, 2010

The Life of an Audio Engineer

Michelle Gallina | 06/25- 10:59 AM

Audio engineers designing emergency alerts run into focus group trouble.

With the recent news about Adobe Audition coming to the Mac, I thought you might enjoy this spoof on the hurdles an audio engineer faces.

more »
(1) Comments • Most recent comments by: Alexi, Rob, • Permalink


Thursday, June 24, 2010

Camera workflow guides in Adobe Premiere Pro CS5 and After Effects CS5

Todd Kopriva | 06/24- 12:24 PM

Get to the nitty-gritty details of how to work with several high-end cameras and formats

Adobe has been putting out several white papers, workflow guides, and other materials to give the nitty-gritty details of how to work with several high-end cameras and formats. Many of these resources are collected here. This blog post is a summary of some of these resources, and links to some that aren’t captured on this page.

more »
(0) Comments • • Permalink


Wednesday, June 23, 2010

It’s official! Adobe Audition is coming to the Mac!

Michelle Gallina | 06/23- 03:04 PM

You asked and Adobe is delivering

Today on Adobe Labs, Adobe announced that Adobe® Audition®, the all-in-one professional audio toolset for recording, mixing, editing and mastering, is planned to come to the Mac in a future release. Adobe Audition for the Mac will offer a flexible audio editing environment for fine-tuning single files or creating multi-track mixes. It will also deliver sophisticated audio restoration tools, enabling users to quickly transform problem recordings into usable soundtracks. Audio editors and video professionals will now have more choices for audio production, with Adobe Audition available on either PC or Mac platforms. Adobe encourages creative professionals to sign up to be notified when the beta is available so they can test some of the new features and provide the product team with their feedback.

Key innovations in Adobe Audition for the Mac include native multi-channel support for 5.1 surround sound for professional results, noise reduction and restoration capabilities and new audio effects including de-hummer, de-esser, and volume leveler. All of these capabilities are planned to come to Mac users in the next release of Adobe’s comprehensive professional audio editing tool.


GentryMedia Sister Sites
Mac Coalition • (2) Comments • Most recent comments by: Michelle Gallina, Rob, • Permalink


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You want 240fps 1920x1080? I’ve got your high-speed HD right here… for less than $10K.









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