Adobe’s NAB Sneak Peaks

Another NAB has come and gone and it appears everyone at Adobe survived the crazy/great week. Well, I’m at home nursing the traditional post-NAB cold, and my feet took days to get their feeling back, but that’s all just par for the course. It was a great show for us—while overall attendance was definitely down, our booth was packed. I had the opportunity to get to know a lot of customers and partners all at once, which is the ultimate point of going at all.

During the show I had an opportunity to share a little sneak peak of some of the things Adobe is working on in our technology labs. We wanted to pull back the curtain just bit and show a little of what we are working on because it’s important for you to know where we’re going. You obviously choose the tools company you want to work with based on what they have available today. But because you invest a lot of time, energy, and money into adopting a toolset you’re also interested in where they’re going tomorrow. And so when you look at Adobe, you want to know we’re not just committed today, but that we’re thinking about the challenges you’re just starting to face, or will be facing soon.

If you weren’t able to make NAB, or were at NAB and missed my presentation, no worries. We just posted a bunch of our theater demos to the new Adobe TV site and my technology preview can be found in the video pro section. I won’t give away everything I show, but if you’re an editor at least watch until I get to the speech analysis part. Good times. Then again, the last thing I showed was definitely the most popular. How’s that for a tease? Enjoy!

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