Production Premium CS5.5 storms onto the scene.

Welcome to the new reality of 2011 – this industry is changing fast.  Our customers are adapting to the new multi-screen world we live in and learning to thrive and prosper in a world where never before has so much content been created and consumed.  Change happens fast in this world and that is why Adobe is delighted to be at NAB 2011 to introduce a new release of Production Premium—version CS5.5—only 12 months after our landmark CS5 release.

While our users’ goal of telling compelling stories doesn’t change, the reality of making content today is very different than a few years back—the world of tape compared with our file based reality today couldn’t be more different.  Adobe has added the concept of file-based workflows across the entire content creation cycle—from the first moment an idea comes into your head till the last glowing pixel fades on the device the consumer watches it on—Adobe is there. 

We call this “Plan to Playback” and our goal is to provide the essential tools you need across that spectrum (breadth), the specialized tools in specific areas you need to be more productive and creative (depth) and ensure that everything you do goes at full speed and can connect to any other tool you need to (Performance and Openness).

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