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Avid Express—- RIP

I would be remiss if I didn’t post a quick something about Avid’s Monday morning announcements.

First, it is always a little sad to see the end of a product. Thousands of man hours of work are being gently laid aside, and I feel for that team.

On a broader level, this is just one more step in the democratization of video that Adobe and others have been driving for many years.

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Elaborate, please. Superficially, the loss of a product would seem to mean the loss of consumer choices. How is this leading to the democratization of video - I assume you are referring to the price cut part of the announcement?

Posted by Chris Meyer  on  03/18  at  11:26 AM

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Do you really believe that Avid has been driving the democratization of video? Do you think they would have done anything in this direction if Apple hadn’t dragged them there kicking and screaming?

Posted by .(JavaScript must be enabled to view this email address)  on  03/18  at  11:57 AM

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I would be remiss not to mention that Premiere has a ways to go before it catches up to Final Cut, much less Avid.

Posted by .(JavaScript must be enabled to view this email address)  on  03/20  at  02:02 AM

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I would be remiss not to mention that Final Cut has a ways to go before it catches up to Premiere Pro, much less AVID… but of course Apple is the undisputed leader in advertising and marketing.

Posted by .(JavaScript must be enabled to view this email address)  on  03/27  at  12:25 PM

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