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The changing landscape of CS5 for Broadcast (part 2)

64-bit native performance

“Our evaluation of CS5 has shown tremendous performance benefits with a 64-bit OS. As we change out our hardware, this is going to make a major difference in our ability to complete our work on time with the quality we demand.”

I’ve said to people that if Adobe had just done 64-bit and not the Mercury Playback Engine, it would have been a killer release, and it’s true. I’ve guessed at a 50% performance increase on my 3 year old Mac laptop. Not only do I get more out of it, but everything launches faster too. Premiere Pro CS4 would take a while to launch on a slower system, but with CS5, it’s up quickly. Snappier, check. Quick launch, check. Faster, oh yeah! Media companies and their artists demand functionality, but sometimes the idea of snappy and a quick feel get lost in the shuffle. I’m excited to say that isn’t the case with CS5.

Adobe Dynamic Link

“Dynamic Link for us has finally arrived with CS5. While it’s worked adequately in the past, it just didn’t provide the performance that we needed. Now, it does and we’re planning on using it in our upcoming projects.”

Integration has been a hallmark with Adobe products.  We’ve been shipping products with Dynamic Link for four versions now and it continues to be a big draw for smaller companies. Granted, there is still more for us to do as we engage in larger network systems, but the ability to seemlessly move media from After Effects to Premiere Pro to Encore remains a compelling feature. What’s changed this version that has affected the performance is again 64-bit. When I first checked out Dynamic Link in CS5, I was blown away. On a desktop system or speedy laptop, I can do a simple lower third composition in After Effects and play it in real-time inside of Premiere Pro without any RAM preview! If you’re a user of After Effects, you just got excited right? I know I was when I saw it. We’ve still got more good things we hope to do for Dynamic Link in the future, but users seem very satisfied with the improvements we’ve made for CS5.

Clearly, there is more that we could address. The ability to output multiple file types in the background through Adobe Media Encoder is something that I think many content companies are going to discover as well. We’ve started to really see more content going to mobile and with the new Flash enabled phones and devices popping up everywhere, it will be extremely interesting time for viewers.

CS5 is in many ways a ‘broadcast release’ in my mind. It was focused on high-end workflows and features. But, here’s the coolest thing: Every user has benefited from the kind of enhancements that have made it into CS5. Post production, event videography, etc. We’ve discovered that if you’re focusing on workflows and professional customers that you will have happy customers. While it’s premature to say (only a couple of weeks of shipping), I’d say you can expect more of the same focus and attention on these kinds of things in the next version.

As always, I would welcome your comments and feedback!

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