Find out what the movers and shakers in Adobe's Dynamic Media Organization are thinking about, and get a glimpse into their vision on everything from product direction to hot trends in the worlds of video production and content creation.
The Adobe Posters:
Bill Roberts: Director, Product Management
Colin Smith: Sr. Solutions Engineer – DMO
Michael Coleman: Sr. Product Manager, Video Editing Workflows
Ginna Baldassarre: Sr. Product Manager, Production Premium
Dave Helmly: Sr. Business Development Manager
Dennis Radeke: Business Development Manager
Kevin Towes: Product Mgr Flash Media Server
Karl Soule: Sr. Solutions Engineer – DMO
Jason Levine: Sr. Evangelist
Kevin Monahan Online Technical Evangelist
Steve Forde Sr. Product Manager, After Effects
Ginna Baldassarre Sr. Product Manager, Adobe Premiere Pro
Michelle Gallina Sr. Product Marketing Manager, Production Premium
Ellen Wixted Sr. Product Manager, Production Premium
With the release of Premiere Pro CS5 earlier this year, the topic of native editing, and more specifically, native DSLR editing has been a big one…worldwide. From literally every country I’ve visited, people are discovering the power of DSLR video and leveraging it to it’s fullest. But the questions I’m continually asked are, “Why does Final Cut Pro/Avid Media Composer force you to transcode? Why don’t you transcode in Premiere?”
This is generally followed by, “Surely, transcoding to an intermediate codec leads to better/more accurate color grading, higher bit depths, faster performance, etc…right?”
Well, the short is answer is: No. There are many misconceptions about transcoding, largely stemming from its long-standing traditional use. But as Dylan once sang, “The times, they are a-changin’…” and the same can be said for the way we work in our NLEs specifically, Premiere Pro CS5.
So, I decided to record a short (less than 9 minute) tutorial on ‘Staying Native or Going Intermediate’ to try and clarify some of these misconceptions, and educate users as to when, how, and why you might/might not stay native or move to an intermediate codec.
As mentioned in the video, this is not meant in any way to ’slam’ or ‘cut down’ on anyone’s personal choices for editing/workflow, nor am I stating that there’s no place for transcoding~there most definitely are great benefits in certain workflows. These are simple truths that I hope will provide some clarification.
Blog on.
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