Adobe Beyond Adobe
Find out what the movers and shakers in Adobe's Dynamic Media Organization are thinking about, and get a glimpse into their vision on everything from product direction to hot trends in the worlds of video production and content creation.
The Adobe Posters:
Bill Roberts: Director, Product Management
Colin Smith: Sr. Solutions Engineer – DMO
Michael Coleman: Sr. Product Manager, Video Editing Workflows
Ginna Baldassarre: Sr. Product Manager, Production Premium
Dave Helmly: Sr. Business Development Manager
Dennis Radeke: Business Development Manager
Kevin Towes: Product Mgr Flash Media Server
Karl Soule: Sr. Solutions Engineer – DMO
Jason Levine: Sr. Evangelist
Kevin Monahan Online Technical Evangelist
Steve Forde Sr. Product Manager, After Effects
Ginna Baldassarre Sr. Product Manager, Adobe Premiere Pro
Michelle Gallina Sr. Product Marketing Manager, Production Premium
Ellen Wixted Sr. Product Manager, Production Premium
Colin Stefani Senior Program Manager, Audio
Todd Kopriva Online Technical Evangelist
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Saturday, March 15, 2008
Mark Randall | 03/15- 06:15 PM
The infamous “Last Ten Feet” problem in a nutshell is that no matter how much effort we put into lovingly capturing high quality HD video, gingerly compressing it and then shoving it down newly obese fiber pipes - the TV screen in most homes is as maladjusted as Britney Spears in a Taoist monastery. We want serene hues that coexist in harmony and balance but instead we get garish, neon-saturated colors that practically bleed through the screen. It’s all the more painful because this is an unnecessary tragedy. Unlike the old days of analog-driven CRT tubes, today’s digital screens are more capable than ever of staying accurately calibrated. Sadly, this video crime is premeditated.
The manufacturers realize that their TVs are sold in one of two ways; either drop-shipped sight unseen in the carton or lined up at a big box retailer alongside all the competition in a beauty contest. Unfortunately, this isn’t a respectable beauty contest like the Miss America pageant of 1949. Nope, there are no points for congeniality and customers don’t get the benefit of a talent show, essay contest or evening gown competition to help them select the partner they’ll be spending 4-5 hours a day with for the next five years. Riding my already tired analogy farther than I should, the TV line-up at a big box store is more like a no-holds-barred, 90 second wet t-shirt contest at a biker bar, t-shirts optional. In such a, shall we say, “shallow” environment old-fashioned things that used to matter like grace, poise, refinement and character aren’t at the top of the “must-have” list (or so I’ve been told). TV manufacturers have learned the hard way that victory goes to the biggest, brightest and brassiest, so that’s how they calibrate every screen as it leaves the factory. Oh, and it’s not just the default settings, on some models ALL the presets are getting the same over-the-top, photon-blasting treatment. If this continues, some of these Chernobyl-vision TVs should seriously be bundled with radiation-proof eye protection, and while you might consider CopperTone UV-blocking sunscreen with 50 SPF, there’s also my new signature line of Bars’nTone YUV-blocking TV lotion with -50 IRE.
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