With Support from Apple

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Monday, July 28, 2008

Filed under: 3DEditingInteractiveMotion GraphicsPost ProductionPre-ProductionTrainingVisual Effects

Ten Reasons To Switch To Final Cut Studio

Kevin P. McAuliffe | 07/28

With all the editing programs and packages on the market today, deciding on which one is right for you can be difficult and confusing.  I thought I would take a look and list my top ten reasons why you should either switch to Final Cut Studio 2 or make it your first choice when buying for the first time!

10. SMOOTHCAM AND THE INTRODUCTION OF BACKGROUND PROCESSING

Anyone who has used Shake will be familiar with SmoothCam.  It was designed to, as the name says, smooth out camera bumps and shakes in your footage.  Most people might look at this and think that it is not really that big a deal, but believe me, it is.  Why you ask?  SmoothCam not only lets you smooth your footage out, but it introduces a new feature to Final Cut Pro that let’s you process the effect “live” in the background.  The way the effect works is that once you add it to your timeline, FCP immediately starts analyzing the original clip to see what is happening inside the frame.  Keep in mind, if the shot you captured was an hour long, it will process the whole hour long clip.  In most cases, with anything that needs processing or analyzing, you would need to stop and wait for it to finish.  Not anymore!  Now, Final Cut Pro will analyze while you are working.  Once you hit play on your timeline to see what you are working on, the analyzing will pause, and once you stop playing to do effects work, titles, etc, it will keep processing until it is done.

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To be perfectly honest, once you apply the effect, you almost don’t even notice that it’s processing while you are working.  This is exciting because not only does it let you keep working while your SmoothCam effect is being processed, but it opens the door to immense possibilities with other effects being able to do this same method of processing in future versions of Final Cut Pro.

9. A REAL THIRD DIMENSION IN MOTION 3

Other than with very specific plug-ins, you cannot do “true” 3D work in a motion graphics program, not even in After Effects.  You can do a “fake” 3D where you can put flat 2D elements into 3D space, but that’s not real 3D.  With Motion 3, that has all changed.  Don’t get me wrong, you still can’t extrude text to make it true 3D, but what you can now do is make particles generate in three dimensions to get a truly realistic look to them.  How does it work?  Simple.  Take a Particle Emitter (we’ll use Corona as our example), and apply it to your timeline.  Add a new camera, and then add a simple “Camera Sweep” behavior so the camera arc’s around our burning ring of fire.  Here’s what our end result would look like.

Wow, that’s boring!  We’re stuck with the same flat 3D image....or are we?  Navigate to your emitters properties, and you will notice that there is a little, tiny checkbox called “3D”.

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Click on it to activate it, and now look at your particles.  They move in not only the X and Y direction, but the Z direction as well.  Look at what our burning ring of fire looks like now!

By the way, did I mention that I could preview this in real time as well?  Totally awesome!

8. SURROUND SOUND MIXING IN SOUNDTRACK PRO 2

Now not only can we work with beautiful high definition images in Final Cut Pro, but we can compliment them by mixing our audio in surround sound in Soundtrack Pro 2.  Take your FCP mix and “Send To” Soundtrack Pro, and surround sound is as simple as a click on your audio panner.

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Depending on the capture card you are using (Kona, Blackmagic, etc), you can monitor your mix in true surround sound.  Even Macbook Pro editors can buy a third party device to monitor their mixes in 5.1.  Once you are done, you can either send it back to Final Cut as six discreet channels to be output to a deck like an SRW-5500 that supports up to 12 channels of audio, or you can export directly from Soundtrack Pro as a 5.1 AC-3 file to import into DVD Studio Pro, so your DVD can give viewers a true surround experience.

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LECTROSONICS ON THE SET AT THE SCORE

Ty Lowell | 01/07- 11:28 AM

Leading sports broadcaster chooses Digital Hybrid Wireless™ technology

Toronto, Ontario, Canada – January 2009… When the time came to go live at their new, multi-million dollar studio, the technical operations staff at Score Media Inc. were determined to have the best possible wireless systems in place to ensure flawless performance and superior sound for their various shows. The specialty sports television service, which is available in 6.4 million homes throughout Canada, looked at a lot of different systems, but ultimately, they selected Lectrosonics.

The Score airs a variety of sports programs, including Court Surfing, which features NBA highlights, and their flagship sports news program, The Score Tonight. Regardless of the program, Score TV uses an extensive collection of Lectrosonics…

Imagine Products, Inc. announces the release and general availability of ProxyMill™ for Macintosh

Ty Lowell | 01/07- 11:08 AM

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Carmel, IN, January 6, 2009 – Imagine Products, Inc. announces the release and general availability of ProxyMill™ for Macintosh, a new automated video compression application for Panasonic [NYSE symbol: PC] P2 media. With ProxyMill™, designate a “Watch” folder and let the software create low resolution QuickTime™ proxies with frame accurate timecode directly from P2 MXF files in one simple step.

Canon U.S.A. Packs A Punch With A Powerful New Camcorder Line-Up For 2009

Ty Lowell | 01/06- 11:11 AM

New Camcorders Offer Advanced Technology for Higher Image Quality and Easy Operation Across a Variety of Recording Formats

LAKE SUCCESS, N.Y., January 5, 2009 – Canon U.S.A., Inc, a leader in digital imaging technology, announces an exciting new line of five VIXIA high definition and six standard definition camcorders, which are available in a variety of different recording formats, including Flash Memory.  The camcorders retain Canon’s core imaging technologies, but add a wide selection of new features for enhanced image quality and added flexibility for sharing and storing memories.


I’m a bit confused. Is this an Apple advert? Do you work for Apple? Are you in touch with the developers?

If so, please could you:

1. fix the Quicktime gamma bugs.

2. give me ProRes with alpha (like Avid has had for a while). Also, an offline mode, like DNxHD36.

3. understand that the fact that “ProRes is available to Final Cut Studio 2 users only” is actually a bad thing. You should make it a downloadable, free cross-platform codec, like Avid DNxHD.

4. fix media management.

5. allow multiple editors to work on different bins at once (like Avid).

6. fix all of the horrible bugs in Color (there are a LOT).

7. explain why SmoothCam is so much slower than Avid’s Region Stabilize and often has worse results.

8. give us the ability to paint mattes (like Avid)

9. give us rock solid export to other programs for finishing. My friend burned through around $2000 worth of time in a Quantel online suite back in 2006 when FCP garbled time remapping at the last minute on their 1-hour sequence…

10. make the system more stable, responsive, make better use of multiprocessing, etc.

Please let the Apple folks know that FCS 2 is a little short of the “you will be able to give your clients everything they could want” promise.

Anyway, send me an email if you are in touch with the developers and they can help us get this stuff fixed. I’ve been an FCP advocate since 1.2 but have recently bought 2 Media Composer licenses because Apple don’t seem to care about fixing this stuff.

Cheers

Bruce Allen

Posted by Bruce Allen  on  07/28  at  05:39 PM


Editor as shill? Or is he just a sales guy?

I thought this kind of bull**** was over with. The LAFCPUG rarely has this stuff any more.

Since this website is “Powered by Adobe”, a lengthy plug for Adobe would at least seem appropriate.

Posted by  on  07/28  at  08:56 PM


Chill Out....  These are good features....

Feedback to Apple is also good… but I’ve found asking nice goes further they being nasty....

There are a lot of feature requests competing for attention and all software has bugs.

Posted by Richard Harrington  on  07/30  at  12:26 PM


Amen, Bruce. My thoughts exactly. Taking a stab at Avid MC, for all the reasons you listed.

Posted by Charles  on  07/31  at  07:04 AM


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