How the Blackmagic Cinema Camera will indirectly take sales from AJA, Matrox, and MOTU

What are you talking about Allan? AJA, Matrox, and MOTU don’t manufacturer or sell cameras! How will the Blackmagic Cinema Camera take sales from AJA, Matrox, and MOTU? The reason is related to the DaVinci Resolve grading software that Blackmagic is including with the camera at no extra cost. Even though Apple bundled Color (which was an updated version of Final Touch) with Final Cut Pro 7, very few people I know actually used it, and it is effectively dead since Final Cut Pro 7 is no longer available for sale, and Apple doesn’t supply Color with Final Cut Pro X. Things will be different with Blackmagic’s inclusion of DaVinci Resolve with the camera, because almost all users (i.e. anybody who shoots in RAW mode) will need to grade their footage. Given DaVinci Resolve’s excellent historical reputation and the fact that purchasers of the camera will get a free license, many of them will likely want to invest in learning to grade with it, rather than spending cash on some other grading application. In this article, I’ll explore why this situation will mean less sales for AJA, Matrox, and MOTU.

To DRM or not to DRM? That is the question for today’s digital content producers

Whether you a a video producer, music producer, audiobook producer, or the author of ebooks, if you sell your content, there’s really no escape from the question: “To DRM or not to DRM?” If you aren’t yet familiar with the acronym, DRM stands for Digital Rights Management, and basically refers to technologies which can limit digital content. Some DRM implementations aim to prevent copying at all, while others aim to limit the number of permitted copies. To give a familiar example, Apple’s iTunes Store originally created its FairPlay DRM system which limited playback of a file to a maximum of five registered computers. However, as quickly as Apple was able to convince content producers (mainly record labels) that they were better off without it, Apple gradually began eliminating DRM and finished that process at the beginning of 2009. For me, the question “To DRM or not to DRM?” recently demanded an immediate decision when I decided to release my book Unleash GoogleVoice’s hidden power as an ebook. Previously, it had existed only as a printed book. Although I had previously created digital video tutorials, the DRM decision for them hadn’t come up because up until now, my digital video tutorials haven’t been sold by themselves: They’ve been included with seminars and webinars.

Google political move stifles web video distribution & complicates our workflow

In case you didn’t hear yet, Google recently announced the elimination of support for H.264 in HTML5 video in its popular Chrome web browser within the next few months, in favor of WebM (VP8) and Theora video códecs. Despite Google’s official justifications for the move in the name of openness, many analysts (including myself) see this as a political move against Apple, and even hypocritical since the Chrome browser has contained (and will continue to contain) an embedded Flash player. Our logical conclusion is that Google’s next step will be to drop support for H.264 in its Android operating system too. This happens after H.264 already has achieved support from Adobe, Apple, and even Microsoft. Up until now, Google’s Chrome browser has directly supported H.264 with HTML5’s video tag. Before this shocking below the belt punch, many content producers were well along the way of offering HTML5 video with H.264, playable as raw or automatic fallback to the same file embedded in Flash if the browser didn’t support it in HTML5, as I have covered in my seminars. However, as we see the writing on the wall, this will likely no longer be sufficient for the ever popular Android devices as they likely become updated to newer versions which would purposefully exclude H.264 playback, especially considering the poor Flash performance on most of the current Android devices that even support it at all. So within a short time, the preferred video códecs for Android devices will likely be WebM (VP8) or Theora, while for Apple iOS devices (AppleTV, iPad/iPhone/iPod Touch), it will remain to be H.264.

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