Allan Tépper
Allan Tépper has been working with professional video since the early eighties, since he first learned to edit video using the open-reel 1/2” EIAJ-1 format with a Sony VO-3650 editing deck in his high school in Connecticut. Since 1994, Tépper has been consulting both end-users and manufacturers via his Florida company. Via TecnoTur, Tépper has been giving video technology seminars in several South Florida’s universities and training centers, and in a half dozen Latin American countries, in their native language. Tépper has been a frequent radio/TV guest on several South Florida Latino stations, and on a couple of Venezuelan stations too. As a certified ATA (American Translators Association) translator, Tépper has also translated and localized dozens of advertisements, catalogs, software, and technical manuals for the Spanish and Latin American markets. Tépper’s most recent translation was the user interface for a Hong Kong company which makes a calling card application (BerryDialer) for Blackberry users.
Over the past 17 years, Tépper’s articles have been published in more than a dozen magazines, newspapers, and electronic media in Latin America, mainly in Producción & Distribución and TTV. In 1998 Tépper founded SOPRÉPROC, the Sociedad para la preservación y progreso del castellano or Society for the Preservation and Evolution of the Castilian language (the world’s most widely used Spanish language). From 2000-2002, Tépper was also the editor of TTV, of the Izarra Group. From the end of 2006 until September 2007, Tépper was the co-director of the South Florida Final Cut Pro User Group. Currently, Tépper is writing for ProVideo Coalition and editing more episodes of his TecnoTur audio podcast, which includes international telephone interviews of industry professionals in Spain and Latin America. Subscribe free to TecnoTur in iTunes or at TecnoTur.us
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Monday, April 05, 2010
Will Mercury be kryptonite for Final Cut Studio sales?
As has already been covered by Chris and Trish Meyer and other colleagues at ProVideo Coalition, Adobe’s new Mercury technology will be officially announced on April 12th, at the start of NAB 2010. Anyone who has seen a Mercury demonstration knows that it is quite impressive, and may attract a large number of Final Cut Pro users to “jump ship” and switch to CS5 when released. At the crux of the compelling features is not only that Premiere CS5 can natively edit long-GOP H.264 (i.e. raw footage from Canon 5D MKII, Canon 7D, and recent Kodak & Sanyo cameras) with real time transitions, and that of AVCHD camcorders —which also use the long-GOP H.264 códec (including very recent professional models from both Panasonic and Sony). I say “not only” because even Premiere CS4 has been able to do that. The big difference is that Premiere CS5 can do it easily and gracefully… even with several layers. especially (but not exclusively) when it has a supported GPU. As you can tell, for someone who would like to edit that raw footage natively and in real time, Adobe’s Mercury technology is potentially kryptonite for Apple’s continuing sales of Final Cut Studio. Of course, there is a possibility that Apple will shock us at NAB time with announcement of a new version of Final Cut Pro that will finally take advantage of MacOS 10.6’s (Snow Leopard’s) OpenCL-facilitating technology. That is properly spelled, and stands for Open Computing Language. It is also possible that one of the professional interface manufacturers (AJA, Blackmagic, Matrox, or MOTU) will announce a way for their hardware to assist FCP to accomplish the same via OpenCL… or some other technology.
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