NAB 2009: no RED tent

RED Digital Cinema’s Jim Jannard has announced that RED will skip NAB 2009. A delay by a supplier means “too many non-working prototypes at NAB” (no snide comments, please), so RED will skip the big industry confab in favor of their own “RED DAY” event(s).

Both Avid and Apple skipped NAB 2008, and Apple is dropping trade shows altogether in favor of other, more Apple-controlled marketing channels, like Apple Events and customer contact through Apple Stores and the Apple website. RED has often been compared to Apple (mercurial, visionary CEO; “thinking differently”; rabid fanboy community), and this only amplifies the parallels. It’ll be interesting to see if RED returns to IBC or to future NABs, or if they’ll depend on RED owners and third parties like accessory vendors to spread the word henceforth.

So if you want to see the 18-85mm in the flesh (in the glass?) this NAB, or any of the other RED bits that might help you decide on a purchasing plan, better hope that Element Technica, Redrock Micro, Air Sea Land Gear (a.k.a. Toys4RED), and/or View Factor have enough kit in their booths to feed your hunger.