Bruce A. Johnson

A 1981 graduate of the Boston University College of Communication, Bruce A. Johnson got his first job in broadcast television at WFTV, an ABC affiliate in Orlando, FL. While there, he rose through the ranks from teleprompter operator to videographer, editor, producer and director of many different types of programming. It was in the early 1980's that he bought his first computer - a Timex/Sinclair 1000 - a device he hated so much, he promptly exchanged it for an Atari 400. But the bug had bitten hard.

In 1987, Johnson joined Wisconsin Public Television in Madison as a videographer/editor, and still works there to the present day. His responsibilities have grown, however, and now include research and presentations on the issues surrounding the digital television transition, new consumer technology and the use of public television spectrum in homeland security. He freelances through his company Painted Post MultiMedia, and has written extensively for magazines including DV and Studio Monthly.


Wednesday, July 29, 2009

Runaway Production and California:  More Tax Incentives

Fighting Fire With Fire?

This interesting blog post by Debra Kaufman over at StudioDaily dovetails nicely into what we were discussing here just a few weeks ago:  How much is it worth to have film and television production in your neighborhood?  Well, if your neighborhood is called Los Angeles, it’s worth a lot, and any perceived slight by a producer who moves to, say, Louisiana quickly becomes personal as well as financial.  It’s worth a read.

(1) Comments • Most recent comments by: raffiesk, • Permalink


Wednesday, July 08, 2009

A Little More Space On The Shoe

Actually, a LOT more space.

image

Whenever I review hard-disk video recorders (and I do a LOT of those reviews) my first two questions always are:

How do you power it?

and

How do you mount it?

I remember one review of a unit that was essentially functionally useless, but had a new feature:  A shoe-mount, so it could ride on top of the camera.  At the time this puzzled me, because I had a shotgun mic up there.  What to do?

A hold-over from still cameras, the shoe-mount remains quite popular.  Shotguns, wireless receivers, lights, field monitors, teleprompters, and many other devices all fight for this valuable piece of camera real estate, which is actually less than 1” square.  The good folks at K-Tek are looking to resolve some of these land wars with the release of the K-Tek Shoe Bridge, which elevates all the accessories 4” above the camera and creates a mounting rail 6.5” long.  That ought to make space for almost any accessory, although a smart shooter would watch out for weight & balance issues - the shoe is only so strong, y’know.  Check out the K-Tek Shoe Bridge at www.ktekbooms.com .


*VIDEO*
Cameras
Hardware
Production • (4) Comments • Most recent comments by: raffiesk, DanConklin, Bruce A Johnson, Rob, • Permalink


Wednesday, July 08, 2009

Film Tax Credits:  Worth The Money?

Massachusetts Says No

As a state employee (my day job is with Wisconsin Public Television) I pay fairly close attention to the biennial Wisconsin state budget.  Aside from the parts that directly affect me (I’m getting 16 unpaid furlough days in the next 2 years, as are all state employees), there are usually other items of interest.  Two years ago Wisconsin installed, with great fanfare, a fairly generous tax rebate as an incentive to lure filmmakers to the Badger State.  The program had one large taker, the Johnny Depp film “Public Enemies,” directed by UW-Madison grad Michael Mann.  There is a great synopsis of the debate in the Milwaukee Journal Sentinel, but basically it seems that NBC Universal (“Public Enemies” production company) got back pretty close to every buck they spent in Wisconsin (depending on who you ask.)  In the new state budget, Governor Jim Doyle scaled the program back to a maximum expenditure of $500,000 per year.  Of course, he was facing a $6 billion budget deficit, so just about everything was fair game (see “furlough days” above.)

Now we find news of yet another state that has found the benefits of a film tax credit to be illusory at best.  This article from Deadline Daily spells out the Bay State’s situation pretty clearly.  FTA:

Massachusetts lost $95.5 million last year, and is on the hook for another $250 million over the next two years, because of film tax breaks. The Bay State also has to make good on up to $130 million in tax credits in the coming fiscal year, and $117 million in the next, at a time when the state is facing a revenue free fall.

Wow. Makes the Wisconsin situation look tame by comparison.

So what do you think?  Should states be in the business of bribing production companies to come to town for jobs that, if not imported from California, tend to be short-term?

(10) Comments • Most recent comments by: raffiesk, rameesk, John Waterman, Chris Meyer, Matt Larson, Chris Meyer, Bruce A Johnson, Brett802, Chris Meyer, marc_grubb, • Permalink


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