Bruce A. Johnson

A 1981 graduate of the Boston University College of Communication, Bruce A. Johnson got his first job in broadcast television at WFTV, an ABC affiliate in Orlando, FL. While there, he rose through the ranks from teleprompter operator to videographer, editor, producer and director of many different types of programming. It was in the early 1980's that he bought his first computer - a Timex/Sinclair 1000 - a device he hated so much, he promptly exchanged it for an Atari 400. But the bug had bitten hard.

In 1987, Johnson joined Wisconsin Public Television in Madison as a videographer/editor, and still works there to the present day. His responsibilities have grown, however, and now include research and presentations on the issues surrounding the digital television transition, new consumer technology and the use of public television spectrum in homeland security. He freelances through his company Painted Post MultiMedia, and has written extensively for magazines including DV and Studio Monthly.


Friday, December 09, 2011

Want To Fly In First Class On Your Next Gig?  Here’s How!

...and it is actually CHEAPER than coach!

I just got back from a whirlwind cross-country trip for a freelance gig I’m working on.  Between me, my field producer and my audio operator, we managed to boil down our equipment complement to six checked bags and three carry-ons. Now prices vary on different airlines, but the way it worked for me was this:

We flew USAirways from Cleveland to Phoenix, changing planes in Charlotte.  When I got online to check us in the night before, I was resigned to paying $60 in checked bag fees for each of us ($25 for the first bag and $35 for the second, all meticulously packed and weighed to be less than 50 pounds.)  However, in the middle of the check-in procedure, a pop-up box asked me if I would like to upgrade my entire party to first class - for $50 each.  On USAirways, this upgrade includes TWO FREE CHECKED BAGS.  (Bonus:  They can then weigh up to 70 pounds.)  In the time it took me to click the “yes” box, I had saved $30 overall and managed to get prime seating for the crew, and moved to the head of the boarding queue to guarantee overhead-compartment space for the two cameras and backpack-full-of-computers-and-iPad we were carrying onboard.  I call that a bargain at twice the price!

Coming home at the end of the shoot from Tucson to Madison, I played the same game on United.  Since both of those flights were on regional jets, first class was not offered, but once again the cost of checking two bags and first-call boarding was less than the cost of checking the bags alone.  While it is easy to imagine scenarios where this technique may not work (e.g., first class is booked full) it is a trick that I will be trying every time I need to check bags from this day forward.

Got any travel tricks of your own you’d like to share?  Let’s hear them!


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Wednesday, December 07, 2011

Is TV Broken?

or:  if It Ain’t Broke, Does it Need To Be Fixed?

I don’t generally re-post links to articles, but this one from CNN’s Business Insider Matt Rosoff caught my eye.  Give it a read, but the thumbnail is this:

What is so flawed about the television watching experience that Steve Jobs devoted his final months of life to changing it?  It’s a good, quick read.  What do you think?  Is TV broken?


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Wednesday, April 13, 2011

A Modest Proposal Regarding Editing Software

...with apologies to Jonathan Swift

In the beginning, there was Avid…and it was OK. 

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Thursday, March 17, 2011

Has Shakycam Finally Run Its Course?

Let’s all hope so…

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GREAT review of the new movie “Battle: Los Angeles” by Matt Zoller Seitz at Salon.com, taking the filmmakers to task for the evil combination of long zoom, short depth of field, and lack of shot stability that equates to nausea for the viewers.  Huzzah!  Huzzah!  Something that has needed to be said for over a decade!

Will it make a difference?  Doubtful.  You see as many faux-Steadicams as decent tripods at NAB, a travesty I expect to continue next month.  Anybody want to lay odds?

And no, I haven’t yet seen “Battle: Los Angeles,” but once it hits the Roku I promise to pop a few Dramamine and give it a go.


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Visual Effects • (3) Comments • Most recent comments by: Bruce A Johnson, lightprismtv, Adam Wilt, • Permalink


Monday, March 07, 2011

Something To Check Out At NAB 2011

Crane?  Dolly?  The FloatCam Is Both!

It’s just about time to start making a list of what I really want to see at NAB 2011, so when a Facebook post from GearHeads came across linked to this video for the FloatCam, let’s just say I was…intrigued. (And nostalgic for my long-since-sold VW Bug Convertible.)

Got any stuff you want me to check out for you in Vegas next month?  Let’s hear it!


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Tuesday, February 08, 2011

Maybe Facebook Is Good For Something After All

SmartSound is giving away free music tracks!

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I’m not really a huge Facebook fan, but I can recognize a bargain when I see one.  If you are on Facebook and you “like” Smartsound, they’ll send you a free music track on February 15th.  Hey, what can it hurt?  It’s not like they want you to play Farmville or something. 



Friday, January 21, 2011

What $300 Buys These Days

One of those “I sure hope this is true” stories…

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OK, folks, have a look at “Lazy Teenage Superheroes,” a funny, really watchable (and slightly NSFW for language) 13-minute riff on science fiction:

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Friday, January 21, 2011

Film-Office Tax Credits Scandal!

Wow, this would make a GREAT screenplay!

The Los Angeles Times has an interesting article about Iowa’s “alleged abuses of its film tax credit program.”  I don’t know how surprising this is, given that the Iowa film office apparently described their program as “half-priced filmmaking.”

It would be wrong not to note that the LA Times has a horse in this race - there is more than a hint of schadenfreud in this piece - but on the whole, this revisits well-trodden ground.  Jeez, even I wrote about it!

Not to pile on, but there is yet another article on the subject this morning from the New York Times (registration probably required), regarding New Jersey’s film subsidy program, which Republican Governor Chris Christie is looking to gut.  The intense problem of gauging these programs effectiveness is summed up in this one excellent paragraph, written by NYT reporter Michael Cieply:

Studies about the efficacy of film credits, which became widespread in the last eight years, have been maddeningly divergent in their conclusions, depending on methodology, the structure of the credit and, sometimes, who sponsors the report.

I believe we have a BINGO!

When I wrote about Wisconsin’s film subsidy program back in 2009, things were tough for state governments.  By all accounts, things are worse in 2011.  If I were a betting man, I’d wager that film subsidy programs are going to become an even more endangered species in the near future.

What do you think?


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Production • (1) Comments • Most recent comments by: Chris Meyer, • Permalink


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