Bruce A. Johnson

A 1981 graduate of the Boston University College of Communication, Bruce A. Johnson got his first job in broadcast television at WFTV, an ABC affiliate in Orlando, FL. While there, he rose through the ranks from teleprompter operator to videographer, editor, producer and director of many different types of programming. It was in the early 1980's that he bought his first computer - a Timex/Sinclair 1000 - a device he hated so much, he promptly exchanged it for an Atari 400. But the bug had bitten hard.

In 1987, Johnson joined Wisconsin Public Television in Madison as a videographer/editor, and still works there to the present day. His responsibilities have grown, however, and now include research and presentations on the issues surrounding the digital television transition, new consumer technology and the use of public television spectrum in homeland security. He freelances through his company Painted Post MultiMedia, and has written extensively for magazines including DV and Studio Monthly.


Tuesday, May 03, 2011

Blackmagic Design at NAB2011 Part 1

A quick look at Davinci Resolve 8

Here’s a quick look at Blackmagic Davinci Resolve 8, including discussion of its new XML capabilities to ease the workflow with Final Cut Pro. A combination of a loud room and a hoarse throat doesn’t help the audio, but the info is good enough to share anyway.  Enjoy!



Saturday, April 16, 2011

PVC NAB 2011: Topaz Labs

A Pretty Incredible Demo

You know how hard you laughed when you watched “CSI” or any other cop show and the detective told the computer kid to “zoom in on that photo…and…enhance”?  This demo might just give you pause. Great looking software, too.



Wednesday, April 13, 2011

A Modest Proposal Regarding Editing Software

...with apologies to Jonathan Swift

In the beginning, there was Avid…and it was OK. 

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Software • (3) Comments • Most recent comments by: Rich Young, Bruce A Johnson, mal, • Permalink


Wednesday, April 13, 2011

First Impressions From NAB 2011

...As I Get Ready To Leave

It’s amazing how much I both look forward to - and simultaneously dread - coming to NAB. 

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Thursday, March 31, 2011

Tantalizing News From Telestream

Apple ProRez Encoding On The PC?

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It’s no secret that I am a PC user.  I’m very happy with the performance of Adobe Premiere Pro CS5 (and all the other programs in the Adobe suite) on my HP Z800 machine.  However, some of my client’s end-users are Mac people, and have at different times demanded output in the Apple ProRez codec…

,,,which, of course, PCs cannot do.  At least, until now, if what Telestream has to say pans out.  Imagine my interest when I saw this headline in an email:

Telestream Enables Encoding to ProRes on Windows Server Products

Details as of now are hazy, and I have asked for clarification.  But if this turns out to be what it sounds like, it could be a great step forward in making peace between the Windows and Apple editing camps.

Sounds too good to be true, doesn’t it?  What do you think?


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Adobe • (2) Comments • Most recent comments by: wsmith, Mel Feliciano, • Permalink


Friday, January 21, 2011

What $300 Buys These Days

One of those “I sure hope this is true” stories…

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OK, folks, have a look at “Lazy Teenage Superheroes,” a funny, really watchable (and slightly NSFW for language) 13-minute riff on science fiction:

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Tuesday, December 14, 2010

REVIEW:  Hulu Plus

If this is the future…give me the past, thanks.

It’s kind of hard to believe I started gushing over the Roku box over two years ago... and again here... and here.  This little plastic box has really revolutionized the distribution of content, from heavy hitters like Netflix, Major League Baseball and the National Hockey League,  to middle-level new entrants like the TwiT Network and Revision 3, to seemingly home-grown efforts like Trigger Talk TV and Proud Television. In fact, the Roku Box just passed the 100-channel point, and there doesn’t seem to be any limit to what the little box can offer.

It’s in the wake of this that the folks at Hulu decided to offer their new pay-service, Hulu Plus, on the Roku and several other devices.  As a consequence of buying a Roku for my mother-in-law for a Christmas present (shhhhh!  Don’t tell her!) I got a 1-month free trial of Hulu Plus.  What I have seen in the last few weeks doesn’t give me a lot of optimism for Hulu Plus as a service.

First, the good:  Same-week streaming of network programming from Fox, NBC and ABC, the three co-owners of Hulu.  This means you can catch up on your “Glee,” “Modern Family” and “30 Rock” fixes without a DVR.  But sadly, that’s pretty much where the good times end.

Much has been written about Hulu Plus’ allegedly fabulous interface, but really, it seems to me to be much too linear and inflexible, arraying long lists of programs in a horizontal line for you to page through.  And while they do have a fairly good selection of network programming, there are many odd omissions (where, for instance, is Fox’s “The Simpsons”?)  And beyond the network TV fare is a very limited list (about 525 at last count) of B-movies and unheard-of documentaries that weren’t very popular in their first incarnations.  But worst of all is the inclusion of commercials in a service that you have to cough up $8 a month for. 

In a previous life, I switched a lot of master control for a network affiliate station.  All of us MC switchers knew what was at stake in every break, and we strove to make the flow as seamless and - dare I say it - artistic as possible.  If Hulu has any humans inserting the commercials into their shows, I suggest they get replaced immediately.  However, I’m quite certain that the closest any beating heart gets to this process is punching a schedule into a computer and pushing the “go” button.  Breaks are poorly executed, oftentimes jumping into a show early (in the biz this is known as a “downcut”,) sometimes to the point where you miss the punchline of a meticulously-crafted joke in a show like “30 Rock.”  And as dismal an experience as this is, it is a hundred times worse in long-form programs without defined breaks.  One of the few documentaries I wanted to watch in the Hulu Plus list was “For All Mankind”, a meticulous recounting of the NASA Apollo moon landing missions.  It kind of breaks up the flow of the show when as the Lunar Module is starting it’s descent to the Moon, a clumsy cut inserts a commercial for REI.  And this happens just about every five minutes!  Add to this the occasional video lockup and it makes for an experience that doesn’t really merit the $8 per month they are demanding - especially when the new Netflix streaming-only service (albeit without the same-season network TV programming) costs the same, with much better streaming, a much, MUCH larger selection of content, and no commercials.

In short, I predict a quick death for Hulu Plus.  The service just doesn’t justify the expense. 

Have you tried Hulu Plus out?  What do you think of it?


Business
Distribution
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Software • (1) Comments • Most recent comments by: Eugenia, • Permalink


Wednesday, November 10, 2010

Let’s Clean Up That Shot - Beforehand!

...Without Actually Moving Anything

We’ve all gotten our footage back to the edit bay and found something we didn’t want in the frame.  Light stand, audio cable, water bottle, you name it.  What if we could remove irritants from the picture BEFORE the fact - without actually moving anything?  Check the next page for an amazing demo.

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*VIDEO*
Cameras
CS5
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Pre-Production
Production
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Visual Effects • (1) Comments • Most recent comments by: leepriest1, • Permalink


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