Bruce A. Johnson
A 1981 graduate of the Boston University College of Communication, Bruce A. Johnson got his first job in broadcast television at WFTV, an ABC affiliate in Orlando, FL. While there, he rose through the ranks from teleprompter operator to videographer, editor, producer and director of many different types of programming. It was in the early 1980's that he bought his first computer - a Timex/Sinclair 1000 - a device he hated so much, he promptly exchanged it for an Atari 400. But the bug had bitten hard.
In 1987, Johnson joined Wisconsin Public Television in Madison as a videographer/editor, and still works there to the present day. His responsibilities have grown, however, and now include research and presentations on the issues surrounding the digital television transition, new consumer technology and the use of public television spectrum in homeland security. He freelances through his company Painted Post MultiMedia, and has written extensively for magazines including DV and Studio Monthly.
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Thursday, June 18, 2009
I’ll admit it, as I have before: I’m not an Avid guy. Of course, that doesn’t stop my employer from being an Avid house. We are currently installing an Interplay system, which centralizes all our assets, and allows many different people throughout the plant to preview the video, audio, graphics and such. As a part of the installation process, all of us who have to edit must get an Interplay tutorial. I sat through mine this morning, and for four hours I was reminded of a statement I have heard again and again:
“Final Cut and Premiere Pro are great editors with crappy databases. Avid is a crappy editor in front of a GREAT database.”
Interplay drives that message home - with a sledgehammer.
There are at least three (and maybe more - I’m not sure) ways to tiptoe through the Interplay database. The one that looks the most useful to me is the Interplay window that lives inside the Media Composer editor. This window seems to hold the promise of wiping away all of the various bins (except the bin with the sequence in it.) Big step forward, IMHO. Next is Assist, which is a standalone app that can offer logging on a desktop, which of course requires database access. And speaking of access, then there is Access (wasn’t Microsoft using that name just a minute ago?), which is the heavy-duty search monster, with Boolean searches that can drill through your pile of video like an Exxon oil rig through the Gulf of Mexico. Not to mention the several administrator tools, which I will never hold permissions for (and rightfully so.)
And I wonder…three (or more) applications? Wouldn’t one be enough?
I suppose that an argument can be made for each, but really - how complicated do we have to make our systems?
Of course, I probably wouldn’t mind half as much if I could just graft the Premiere Pro interface onto it. Is that too much to ask?
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