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Saturday, October 04, 2008

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Have You Got Your Analog Nightlight Yet?

Bruce A Johnson | 10/04

DTV Transition Withouth End, Amen

Here’s an article from Broadcasting & Cable Magazine on the newest accessory in the world of digital television:  the “analog nightlight.”

OK, it’s not really a little light you plug into the wall.  It is proposed legislation that would allow US television stations to continue analog broadcasting for 30 days past the statutorily-decreed February 17, 2009 cutoff.  It’s my opinion that the February cutoff is going to be a disaster no matter what happens, so the question becomes:

Do you hold OTA antenna-viewers hands for 30 more days, or do you let them sink or swim?

Either option is fraught with peril, especially among PBS stations, who have a disproportionately large percentage of OTA viewers.  This transition just keeps on getting weirder and weirder.

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