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Wednesday, April 22, 2009

Filed under: Business •NAB 09 •Tips •

Live from NAB: The Numbers Are In

Bruce A Johnson | 04/22

And They Are Down

According to an NAB mailing entitled “Organizers deem NAB Show a success despite tough economy”....

FTA:

“Attendance for this year’s NAB Show in Las Vegas is 83,842 compared the roughly roughly 104,000 for the 2008 edition. But organizers called the event a “phenomenal success” given the down state of the economy. “We appreciate the strong support of both exhibitors and attendees who continue to make The NAB Show the most important annual event for the electronic media marketplace,” NAB spokesman Dennis Wharton said.

Well, it certainly could have been worse. I actually enjoyed having less competition to see products, but I doubt that is the attitude of many exibitors.

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Many folks feel the official attendance figures are like election returns in totalitarian countries: the numbers are suspiciously high. I guesstimated crowds at 60%-70% of last year, and some people said that 50% was more like it. The one thing we all agreed on was the floor was less crowded.

The vendors I spoke to said that while the attendance was down, the quality of attendees was up: fewer tire-kickers and a higher percentage of serious customers. They were quite happy to make that tradeoff, and besides, it allowed more quality time for answering questions.

Overall the feel was more like the comparatively quiet and relaxed IBC than the jam-packed NABs of recent years.

Posted by Adam Wilt on 04/23 at 06:00 PM

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