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Friday, March 27, 2009

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Maybe There’s Some Life In The Old Girl Yet

Bruce A Johnson | 03/27

Aparently, People Still Watch TV

I never thought I’d write this sentence, but there is an interesting article in USA Today. It describes a Neilsen-funded study to determine how Americans consume media. We all know that TV is dead and Web video is king, right?

Ooops. FTA:

Despite the quick spread of video to computers, cellphones and iPods, their use is more hype than reality, and TV watching hasn’t suffered…

The study…uses a more statistically reliable method of observation in which researchers followed 476 people for two 14-hour days and recorded all of their media usage and daily activities.

The research, conducted in five cities last year by a team from Ball State University, showed adults ages 45 to 54 were the heaviest users of all electronic media, spending an average of 9.5 hours a day. All other adults spent about 8.5 hours on a combination of TV, computers, mobile devices and other screens…

Yet even (the) younger crowd spent just 5.5 minutes a day watching computer video.

Wow. Guess I won’t chuck my HD camera for a Flip anytime soon.

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TV will never die. Who wants to watch TV on a tiny computer screen? Online video is best when it is in short chunks.

Now, what will happen is that televisions will get internet capability so television will be more about watching what you want when you want it. In the UK we will see this when BBCi goes live on Freesat.

Posted by Simon Wyndham on 03/30 at 02:59 PM

There are already several HDTVs with internet capability, and of course any HDTV with a HDMI or DVI port can accept a computer signal. And lete’s not forget Boxee and Roku devices among others, and home theater PC and such, but hey! We’re geeks!

I feel safe in assuming that 95% of viewers don’t want any of that - they just want to tune in and have The Simpsons (on the good end) or WWE Wrestling (the bad end) spill out, when they want it.

PS: I envy you your Freesat.

Posted by .(JavaScript must be enabled to view this email address) on 04/01 at 08:50 PM

It is true that there are devices already with internet capability, however in the case of Freesat the BBC service will be implemented specifically for the device. What makes it doubly interesting is that the BBC are due to launch 1080 high definition on the iPlayer service very soon.

Posted by Simon Wyndham on 04/02 at 05:32 PM

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Posted by .(JavaScript must be enabled to view this email address) on 08/23 at 02:27 AM

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