Bruce A. Johnson

A 1981 graduate of the Boston University College of Communication, Bruce A. Johnson got his first job in broadcast television at WFTV, an ABC affiliate in Orlando, FL. While there, he rose through the ranks from teleprompter operator to videographer, editor, producer and director of many different types of programming. It was in the early 1980's that he bought his first computer - a Timex/Sinclair 1000 - a device he hated so much, he promptly exchanged it for an Atari 400. But the bug had bitten hard.

In 1987, Johnson joined Wisconsin Public Television in Madison as a videographer/editor, and still works there to the present day. His responsibilities have grown, however, and now include research and presentations on the issues surrounding the digital television transition, new consumer technology and the use of public television spectrum in homeland security. He freelances through his company Painted Post MultiMedia, and has written extensively for magazines including DV and Studio Monthly.


Saturday, November 29, 2008

The Golden Triangle Of video Production

The One Rule You MUST Live by

I love short, pithy sayings.  I love them even more if they happen to be true.  I learned this one early on in my career, and it is iron-clad, inviolate and forever correct.  And it goes a little something like this:

“Good, Fast Or Cheap - Pick Any Two.”

There is a ton of truth there.  Think about it - if a client wants something fast and cheap, it isn’t going to be good.  If a client wants something fast and good, it isn’t going to be cheap.  And if a client wants something good and cheap, it isn’t going to be fast.

Learn it.  Live it.  Love it.  Because if you ignore it, it’ll still be true, and you (and your business) will suffer.

(2) Comments • Most recent comments by: mesosk, • Permalink


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