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Bruce A. Johnson

A 1981 graduate of the Boston University College of Communication, Bruce A. Johnson got his first job in broadcast television at WFTV, an ABC affiliate in Orlando, FL. While there, he rose through the ranks from teleprompter operator to videographer, editor, producer and director of many different types of programming. It was in the early 1980's that he bought his first computer - a Timex/Sinclair 1000 - a device he hated so much, he promptly exchanged it for an Atari 400. But the bug had bitten hard.

In 1987, Johnson joined Wisconsin Public Television in Madison as a videographer/editor, and still works there to the present day. His responsibilities have grown, however, and now include research and presentations on the issues surrounding the digital television transition, new consumer technology and the use of public television spectrum in homeland security. He freelances through his company Painted Post MultiMedia, and has written extensively for magazines including DV and Studio Monthly.
Thursday, October 16, 2008

This Makes the Sony EX1 and EX3 No-Brainers

The Cost Of Storage Comes Tumbling Down

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If you have read Adam Wilt’s review of the Sony EX-3 camera, you know how impressed he is with it.  I have had a similar opportunity to review the EX-1and think they are both exceptional steps forward in low-cost, high-quality high-def cameras.  The one problem that bugs me - and, honestly, it applies to all solid-state-based recorders - is the cost of the media, and the concomitant inability to use the recording medium as a cost-effective archiving medium.  Seriously, who can afford a hundred SxS cards, or fifty P2 cards? 

I previously blogged about the best rumor I heard at NAB 2008:  That 32Gb flash memory cards would be $5 by the next NAB. We haven’t gotten there yet, but it seems more likely with every passing week.  And now, news from Down Under that could turn the EX-world on it’s head - that with the use of a simple Kensington 7-in-1 ExpressCard Media Reader, inexpensive Sandisk SDHC cards become usable in the EX-1 and EX-3!  This Webpage has all the details. Could the dam finally be breaking open?  Could solid-state recording finally make workflow sense for the small operator?

Stay tuned - I think this one is going to be big.

A tip ‘o the hat to Ron Shook for the initial info!

(9) Comments • Most recent comments by: Craig Seeman, alexa, Craig Seeman, Sandra Alex, Bruce A Johnson, DanConklin, DanConklin, Scott Gentry, Adam Wilt, • Permalink


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This Makes the Sony EX1 and EX3 No-Brainers
Bruce A Johnson | 10/16

The Cost Of Storage Comes Tumbling Down



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