Bruce A. Johnson
A 1981 graduate of the Boston University College of Communication, Bruce A. Johnson got his first job in broadcast television at WFTV, an ABC affiliate in Orlando, FL. While there, he rose through the ranks from teleprompter operator to videographer, editor, producer and director of many different types of programming. It was in the early 1980's that he bought his first computer - a Timex/Sinclair 1000 - a device he hated so much, he promptly exchanged it for an Atari 400. But the bug had bitten hard.
In 1987, Johnson joined Wisconsin Public Television in Madison as a videographer/editor, and still works there to the present day. His responsibilities have grown, however, and now include research and presentations on the issues surrounding the digital television transition, new consumer technology and the use of public television spectrum in homeland security. He freelances through his company Painted Post MultiMedia, and has written extensively for magazines including DV and Studio Monthly.
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Friday, January 02, 2009
How many mail-lists are you on? I receive about a dozen, some daily, some less so. One I read everyday is published by the National Association of Broadcasters (that’s the “NAB” in “NAB Show,” every video geek’s must-visit toystore. It’s in Las Vegas in April. Go.) So what is the headline for today, January 2, 2009?
Loosening ownership rules could be key to media’s recovery
The headline links to this article in Variety Magazine, written by Brian Lowery. It is a very thoughtful piece on what the future of television broadcasting - both national and local - may turn out to be, absent intervention from the government. And it points out once again a tightrope that I think the NAB does a very bad job of walking - balancing the desires of its largest members (especially Fox) for avaricious, unlimited ownership of broadcast stations across the US against the small owners, with one or five or eight or a dozen stations. And it once again ignores the real losers in either a meltdown or a “one owner to rule them all” scenario - the local viewers, who often depend on local TV to be their primary news source, for good or ill.
So where do you stand? Is local TV dead for you already? For that matter, is broadcasting dead, drowned by the Internet wave? I’d like to hear what the PVC community values in local TV. Fire away!
PS: While you are on the Variety site, be sure to read some of Brian Lowery’s other columns - he’s a really insightful, entertaining writer. And he seems to agree with me on what the prime-time Jay Leno show means for NBC - and for production personnel.
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