Coke Classic: Final Cut Studio is Back

As has been reported and confirmed by multiple sources, you can once again buy Final Cut Studio. You won’t find it (yet?) in the physical or online Apple stores; you have to call 1-800-MY-APPLE, ask for part number MB642Z/A, and pay $999 ($899 educational).

Great. So?

When FCP-X came out, some tried to placate the naysayers by reminding them that the new version wasn’t compulsory; they could just continue to use the previous version - it’s not like their licenses had been taken away. The reply was yeah, but we’ll eventually need updates and support as hardware and the OS change - why continue to invest effort into a dead product? And unless Apple is about the announce the biggest mea culpa since Avid said they were abandoning the Mac (or Coke quietly took New Coke off the shelves), that part hasn’t changed, regardless of whether you can buy additional copies or not. With Apple’s professional video division focused on the numerous fixes enhancements that have been requested and promised for FCP-X, I just don’t see them launching a parallel development effort to update FCS as well. (Let me know if you’ve seen job postings for Apple that indicates otherwise.)

What this move probably reflects was that some large customers weren’t going to switch to FCP-X just yet, and in the meantime needed additional licensed copies. And more importantly, it shows that Apple listened, and reacted.

And that’s something.

FCPX, Is It Prosumer Or Not?

In this episode of “The Terence & Philip Show” Philip & I consider the concepts of editing introduced with Final Cut Pro X, and who it might be made for. Is it designed for “pros” or dilettantes? One thing is for sure, Philip doesn’t like me using the word “Prosumer”!
Click below to join the heated conversation…

Have you got phonetic search tool Get for FCP? Good, cause it’s gone

Remember the super cool phonetic searching tool for Final Cut Pro Get? This was an amazing software tool made to complement FCP that could phonetically search your media and return search results to FCP. It was powered by technology from Nexidia that made it all possible. Hopefully you have a copy if you need it because it seems that Get for Final Cut Pro is no more.

FCP X ! The Response A Month Later

In this latest episode of The Terence and Philip Show, we discuss how the postproduction landscape has changed a month after Final Cut Pro X was revealed.
How has the competition responded and how the Final Cut Pro community has reacted?
Lots of discussion on the launch and subsequent response to Final Cut Pro X, touching on every aspect of the release.

Why is there an emotional connection with creatives and their tools.
Where do Final Cut Pro 7 users go?
Who is really focused on NLEs in professional postproduction?

Click play below and join us for this in-depth discussion.

Is This The New Model of Financing Your Project?

Sponsored movies of the 70′s and 80′s were the precursor to Branded Entertainment, and it’s a major way of getting funded today.
But is it the future? 
Philip and I discuss examples and why it might be more successful in the new paradigm of commoditized content creation.
Click on the link below and join the conversation on the latest episode of The Terence & Philip Show.

Internships in Post, Good Idea or Bad?

In episode 27 of “The Terence & Philip Show” Philip and I are joined by former intern and current Alpha Dogs’ employee Isai Espinoza in a discussion about the value of Internships to both the employer and the intern.
How to get the best out of an internship, and what’s in it for the employer are the main subjects.
In typical fashion, this quickly leads to a discussion about breaking into the business, and what it takes to make it.

Click below to join our latest conversation.

NAB 2011: Teradek Revolutionizes Live Broadcast

We had a chance to visit with Rod Clark of Teradek who talked about the evolution of their products.

A Modest Proposal Regarding Editing Software

In the beginning, there was Avid…and it was OK. 

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