How the Blackmagic Cinema Camera will indirectly take sales from AJA, Matrox, and MOTU

What are you talking about Allan? AJA, Matrox, and MOTU don’t manufacturer or sell cameras! How will the Blackmagic Cinema Camera take sales from AJA, Matrox, and MOTU? The reason is related to the DaVinci Resolve grading software that Blackmagic is including with the camera at no extra cost. Even though Apple bundled Color (which was an updated version of Final Touch) with Final Cut Pro 7, very few people I know actually used it, and it is effectively dead since Final Cut Pro 7 is no longer available for sale, and Apple doesn’t supply Color with Final Cut Pro X. Things will be different with Blackmagic’s inclusion of DaVinci Resolve with the camera, because almost all users (i.e. anybody who shoots in RAW mode) will need to grade their footage. Given DaVinci Resolve’s excellent historical reputation and the fact that purchasers of the camera will get a free license, many of them will likely want to invest in learning to grade with it, rather than spending cash on some other grading application. In this article, I’ll explore why this situation will mean less sales for AJA, Matrox, and MOTU.

The HPA Tech Retreat, Technology’s Leading Edge

I attended this year’s Hollywood Post Alliance retreat that touted the theme “Snowflake Workflows”. In this episode of “The Terence & Philip Show” we cover some of the more interesting things I learned there.

Besides covering some cool new technology previews, we had a side discussion on how disruptive technologies often come out of the consumer divisions of the large conglomerates rather than their professional product division.

So click below and join the conversation.

NAB Sunday: Panasonic and Sony Press Conferences

One of many GH2s being used to record the Panasonic press conference.

When big companies hold press conferences, they’re a mix of marketing / sales encomiums from happy customers, and some actual useful information about technologies and products. I’ll mostly focus on the tech stuff that Panasonic and Sony announced today (and adding my own snarky commentary in [square brackets]).

9th Annual Editors’ Lounge Panel Predicts a Cloudy NAB

The panel was hosted by Alpha Dogs, Inc. and Key Code Media, and the event drew an audience of well over 100 production and post-production professionals, all eager to learn what’s in store at NAB 2012. attendees were welcomed by panelists that included; Debra Kaufman, Associate Editor at Creative COW (as moderator) Terence Curren (Editor/Colorist and Founder of Alpha Dogs Post), Mark Raudonis (VP of Post Production, Bunim/Murrary Productions), Steve Cohen (Film/TV Editor and author of “Avid Agility) and Michael Kammes (Senior Technology & Workflow Consultant, Key Code Media).

Some of the subjects covered in part one include:

0:00 Introductions
1:39 Who is under NDA?
2:25 Editing for the internet
7:15 Drawbacks to the 3D experience
10:28 Apple in the “post PC world”
15:47 Quality of internet content
18:08 How do we monetize internet content?

HPA Tech Retreat, Day One

Welcome to Indian Wells, an offshoot of Palm Springs, CA. So why is the first day’s “Super Session” titled “Snowflakes with an Increasing Chance of Clouds”? As moderator Leon Silverman said, modern post workflows are like snowflakes because no two are alike, and they change as soon as they hit the ground.

Is There A Future For Editors

In this latest episode of “The Terence and Philip Show” we discuss the outsourcing of editing jobs, remote (a.k.a cloud) editing and automation in production. What’s happening now and how will it evolve in the near future. Philip also sneaks in a preview of an interesting show he’ll be involved with in 2012.

Click the link below and join the conversation.

Since we recorded this show, another automatic editing application went live. Check out Magisto

The Smoke and Mirrors Behind Sweden’s Brokendoll

Winner of numerous ProMax awards in 2011, Sweden-based, boutique production company Brokendoll has garnered acclaim with their self-described “visually intense” high end productions for advertising, television and web.  You might think a company with this level of initial success would also have goals of growing, but according to Brett Richards, Brokendoll is intent on keeping their footprint small to maintain the quality of their productions, “It is important to the quality of the production that we have the right team on each job, so we avoid large, in house teams to maximize our flexibility.” 

What Is The Future Of The Post House?

In the latest episode of “The Terence & Philip Show,” Philip and I start by discussing an article, “Hollywood & the Job Crisis” that leads to questions about constantly the changing business model of post.

Right now the model seems to be “how low can you go” which is ultimately self defeating.

Where do you go from here?

How did post houses get to this, and what will the future hold?

What is your Unique Selling Proposition?

Hear all this and more when you click the link below and join the conversation.

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