Thursday, October 16, 2008

Green, Magenta and RED

Art Adams | 10/16- 04:17 PM

Be aware that the RED camera seems to be VERY sensitive to green

Anecdotal reports, and my own experience, have shown me that the RED responds strongly to green light, or to the absence of green in light.

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Wednesday, October 15, 2008

“Conversation”: Anatomy of Another HD Spot

Art Adams | 10/15- 04:10 PM

Here’s how I shot a spot that’s currently running all over California

This kind of spot is a natural for film--but we shot it on HD. And unless you’re looking very, very closely, you’ll never be able to tell.

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Tuesday, October 07, 2008

Sony notes, 7 Oct 2008

Adam Wilt | 10/07- 09:15 PM

Tidbits from the VMI show


The business end of the HVR-Z5.

There were a couple of unexpected surprises at VMI’s mini-Sony show today in Sunnyvale, CA. While the HVR-S270 and PMW-EX3 camcorders, the PMW-EX30 SxS recorder/player, wireless mics, and LCD displays were the main attractions, Sony also fetched along one of three prototype HVR-Z5 camcorders currently in the USA, as well as a fiber-connected studio setup for the EX3. I also saw the B4-mount lens adapter for the EX3.

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Tuesday, September 30, 2008

Review: Sony PMW-EX3 Removable-lens 1/2” 3-CMOS HD Camcorder

Adam Wilt | 09/30- 05:41 PM

Under the skin, it’s an EX1. But goodness: what a different skin!

The US$8320 (street price) Sony PMW-EX3 is an eight-pound, high-definition “chainsaw” camcorder with three 1/2” CMOS sensors. It’s essentially a repackaged EX1—true 1920x1080 sensors, 1080 and 720-line XDCAM EX recording on SxS cards, variable frame rates, wide-latitude cine gammas, hugely tweakable—with an interchangeable lens mount, an impressive EVF, and improved ergonomics. Like the EX1, it makes stunning HD images, and like the EX1, it’s a handheld handful.

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Monday, September 29, 2008

I Decide: Anatomy of a No-Budget HD Spot

Art Adams | 09/29- 02:35 PM

Wherein a great group of people come together for a good cause

This was the first project shot for California’s No on Prop 8 campaign. In an attempt to reach out to young voters I recruited my cousin Catherine, and her best friend Austin, to record an appeal for youth to get up and vote down Prop 8. They’re both politically active and immediately said “yes” to the project.

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Sunday, September 28, 2008

The Thorons: Anatomy of an HD Spot

Art Adams | 09/28- 05:12 PM

If you live in California you’ve probably seen this already. Here’s how we did it.

I shot this spot a few weeks ago and it hit the air in a big way on Sept. 22.

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Page 5 of 19 pages « First  <  3 4 5 6 7 >  Last »


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That Wasn’t In the Script…
Chris Meyer | 01/07

Beware: Scripts with UIs can crash AE CS4.


NAB 2009: no RED tent
Adam Wilt | 01/07

First Apple and Avid, now RED


10 Most Innovative Concert Visuals ‘08
Chris Meyer | 01/06

Forget the big screen; I wanna create for the big stage…


Apple Intros the New 17” MacBook Pro
Scott Gentry | 01/06

Unibody constructions comes to the 17”




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