Chris & Trish Meyer

Creating Motion Graphics is the blog for award-winning motion graphic designers Chris and Trish Meyer of Crish Design (formerly CyberMotion). Here is where they share not just their latest tips, tricks, and gotchas for the tools they use, but also discoveries that help them run their business, sources that inspire their designs, and musings on the future of the motion graphics industry.

Chris & Trish Meyer founded Crish Design (formerly known as CyberMotion) in the very earliest days of the desktop motion graphics industry. Their design and animation work has appeared on shows and promos for CBS, NBC, ABC, Fox, HBO, PBS, and TLC; in opening titles for several movies including Cold Mountain and The Talented Mr. Ripley; at trade shows and press events for corporate clients ranging from Apple to Xerox; and in special venues encompassing IMAX, CircleVision, the NBC AstroVision sign in Times Square, and the four-block-long Fremont Street Experience in Las Vegas. They were among the original users of CoSA (now Adobe) After Effects, and have written the numerous books including "Creating Motion Graphics with After Effects" and "After Effects Apprentice" both published by Focal Press.

Both Chris and Trish have backgrounds as musicians, and are currently fascinated with exploring fine art and mixed media in addition to their normal commercial design work. They have recently relocated from Los Angeles to the mountains near Albuquerque and Santa Fe, New Mexico.


Wednesday, August 05, 2009

Stop Motion Redux

Another stop motion viral commercial. Business opportunity?

If you haven’t noticed, stop motion animation is hip right now (see previous posts by Richard Harrington and Matt Jeppsen). This example, sponsored by HP, extends the concept by adding the extra time dimension of capturing a set of printers outputting graphics for the video. I also like the fact that you get to see the handlers tweaking the equipment during some of the shots. It’s a modestly amusing way to kill a couple of minutes.

More importantly, whenever I see a trend emerge, I have to ask if there is a business opportunity here. We’re clearly seeing some companies jumping on the stop motion bandwagon as an alternate way of subliminally promoting their products. If you’re looking for an angle to scare up some new work from old clients (or foster new ones), you might want to play around with learning stop motion yourself, and pitch the idea to your Rolodex. If you make a cool one, and are willing to share how you made it, let me know and we’ll post it!


Business
Motion Graphics • (2) Comments • Most recent comments by: lightningad, sheepfilms, • Permalink


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