Chris & Trish Meyer

Creating Motion Graphics is the blog for award-winning motion graphic designers Chris and Trish Meyer of Crish Design (formerly CyberMotion). Here is where they share not just their latest tips, tricks, and gotchas for the tools they use, but also discoveries that help them run their business, sources that inspire their designs, and musings on the future of the motion graphics industry.

Chris & Trish Meyer founded Crish Design (formerly known as CyberMotion) in the very earliest days of the desktop motion graphics industry. Their design and animation work has appeared on shows and promos for CBS, NBC, ABC, Fox, HBO, PBS, and TLC; in opening titles for several movies including Cold Mountain and The Talented Mr. Ripley; at trade shows and press events for corporate clients ranging from Apple to Xerox; and in special venues encompassing IMAX, CircleVision, the NBC AstroVision sign in Times Square, and the four-block-long Fremont Street Experience in Las Vegas. They were among the original users of CoSA (now Adobe) After Effects, and have written the numerous books including "Creating Motion Graphics with After Effects" and "After Effects Apprentice" both published by Focal Press.

Both Chris and Trish have backgrounds as musicians, and are currently fascinated with exploring fine art and mixed media in addition to their normal commercial design work. They have recently relocated from Los Angeles to the mountains near Albuquerque and Santa Fe, New Mexico.
Thursday, December 30, 2010

4 Ways Video Is Fundamentally Changing

The head of Google’s “video monetization initiatives” details how he has seen the nature of video content change in recent years.

If you’re interested in the business of video beyond just shooting and editing it, you might enjoy reading Shishir Mehrotra of Google’s recent article over on ClickZ. He notes “In my position at YouTube, I’ve observed this market over the last few years, and have taken note of the ways in which it is fundamentally changing.” His four main macro-changes are:

  • Hyper-Fragmentation
  • Great Content Can Come From Anywhere
  • Advertisers Can Create Content That Users Love
  • There Is No Online Video, Just Video

For many of you, the first two may fit into the “well, DUH” category; Shishir even notes the first one is “not a new story.” The last one is something we’ve been personally preaching for years: The sooner you blur the lines between broadcast and web video from the production side, the better, because the viewer already expects them to be of the same quality - just as they expected “local market” or cable TV to look as good as the major networks. That third one may come as a bit of a surprise to the cynical, but anyone who has seen videos like the Evian Roller Babies (and not to mention, its view counter) realize it’s becoming true. Regardless, it’s a good read, as well as something to pass onto your clients.


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Wednesday, December 01, 2010

Mishandling Pulldown

Computers and most mobile devices require progressive-scan video for optimal display. But many video download services are incorrectly handling sources with interlacing and pulldown.

Video, as idiosyncratic as it is, has been around for awhile. Which is why I can’t understand it when even today, broadcast networks and now online video distributors don’t get some of the fundamental issues of video - such as how to handle interlaced fields and pulldown - right.

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Post Production • (8) Comments • Most recent comments by: IEBA, larsonian, Charles Angus, Chris Meyer, Charles Angus, Charles Angus, Chris Meyer, Charles Angus, • Permalink


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