Thursday, October 02, 2008

Interview over on Motion.TV

Where we talk about the mission of a motion graphics artist, and why we write books.

One of our plans for this blog is to also talk about the business of being a motion graphics artist - how to work with clients, as well as how to keep your own ship in order. Unfortunately, we haven’t had time to do much of that so far (among other things, we’ve moved). However, Lilian Dregalla interviewed us for the motion08 conference, where we had a chance to muse about subjects such as understanding the purpose behind each motion graphics task you take on, as well as some of the philosophy behind our books. You can read it here.

Meanwhile, we’re about to hit the road, speaking at VidXpo in Denver next week, and then speaking at motion08 in Albuquerque the week after. Hope to see some of you there! Afterward, we’re hunkering down to finish a new edition of After Effects Apprentice (for CS4), and then hopefully this winter we can get back to some of the topics we want to blog about up here.

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Sunday, September 07, 2008

TED Talk: The Web and TV, a Sibling Rivalry

Peter Hirshberg gives a history lesson on the parallel development of computers and TV over the past 50 years.

A parallel conference to TED (Technology, Entertainment, and Design) is the EG (Entertainment Gathering) conference, whose goal is “making information entertaining & entertainment informative.” This talk from last year’s EG gives a history lesson on the development of both television and computers, which are of roughly the same age. Although it gets bogged down at times (you could skip ahead from the 5 minute mark to 11 minutes, unless early computers gets your geek up), it does contain numerous interesting nuggets, such as the interview with tweeners where they explain why thing think television is “optional” in their lives, parallels between the tech and messianic movements, how TV was supposed to kill radio, how crayons were used to create a proprietary media platform, Microsoft’s initial pooh-poohing of the information superhighway, and other amusing anecdotes as well as important lessons in the different business models between the web and television.

(While blogging on a web site about media creation, I can’t help but note technically that they failed to removed the interlacing from the video reference materials, and that the audio equalization is fatiguing to listen to. Plus not all technologists understand pacing in entertainment. Fortunately, the medium isn’t the entire message.)

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Monday, July 28, 2008

Mobile Animation for Comics

Is this the next big flash in the pan?

We wake up most mornings listening to the new on NPR (National Public Radio). This morning, after a story on Comic-con (the huge annual comic book convention), there was a piece on the boom in “mobile animation” in Japan. Japan is a big market for comic books (”manga”), as well as a big market for mobile phones and new trends in mobile media. The story indicated that distributing comics through mobile phones had become The Next Big Thing over there. Some advancements include touch-interface phones such as the iPhone, which allows a tactile turning-the-page experience. But also of interest is animating the comics for delivery over cell phones and other mobile players.

If you’re looking for new niches or market opportunities, it may be time to brush up on the subjects of converting drawn art to vectors (time to crack open that copy of Adobe Illustrator which came free with your After Effects or Photoshop bundle), creating vector artwork (especially comics), and - most important of all - animating that artwork. This last skill is what can set you, a motion graphics artist, apart from other more conventional illustrators in the field, or make yourself an important partner for them. Adobe Flash is obviously the big dog in this field, but there are also a couple of other solutions out there worth exploring, such as Anime Studio Pro which allows you to add “bones” to vector or even hand-drawn artwork, and the Puppet Tools in Adobe After Effects CS3 and later.

By the way, another news item this morning concerned a new search engine called Cuil ("an old Irish word for knowledge") started by a bunch of ex-Googlites. A search for “mobile animation” on Cuil returned a subjectively more useful result (arranged in a far more visually useful fashion) than a standard Google search. Keep an eye on them.

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Friday, July 11, 2008

Leaving Los Angeles

Trading Hollywood for The Land of Enchantment.

The reason we haven’t been posting up here for the past couple of weeks is because we’ve been packing up our home/office/studio and putting it into storage while we buy a new home in the East Mountains section of Albuquerque, just down the Turquoise Trail from Santa Fe. There are many reasons we’re undergoing this major life change, several of which we’ll be elaborating upon in the upcoming weeks and months. If you’re curious, here’s a few of the reasons why:

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Thursday, May 15, 2008

Web Video: The New “Skip Intro”?

Is video on the web being used as a way to avoid creating real content?

Remember when “Flash Intros” (or what Adobe would prefer me to call “introductory animations created with the software Adobe Flash,” lest I dilute their trademark) were all the rage? You had to have one play when a user first arrived at your site to be considered hip, media savvy, and up-to-date.

But in reality, most of these detracted from rather than added to a web site’s experience, resulting in lots of users clicking on the oft-included “skip intro” button so they could get to what they were really after: the content on a site. In the end, many were an annoyance rather than a value-add.

I’m beginning to fear that web video could suffer the same fate. I’m sure you and your client feel more hip, media savvy, and up-to-date when you include video on their site, but are you really serving their user by doing so?

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Tuesday, May 06, 2008

The Myth of 1%

When making a business plan, don’t make any assumptions about market share.

There are many variations on this common trap, but the general outline goes like this: Someone hears a report about how much money there is being made in a market segment, such as podcasts or movie trailers or renting out RED One cameras. They then theorize that if they could capture just some small percentage of that market - say, 1% - that they would be rich. And thus, a business plan is born! After all, who can’t capture at least 1% of a given market?!?

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Saturday, May 03, 2008

Multithreaded Information

Is the medium really the message? Or should we think more about matching the message to the medium?

(At the end of an old article we recently posted to our Keyframes channel about creating graphics for the NBC AstroVision sign in Time Square, we mused about the ways networks are trying to take advantage of new media to connect better with their audiences and create more brand loyalty. Even thought it was originally written ten years ago, it still resonates today. I thought I would drag it out here for your weekend musing, in case you missed it over in CMG Keyframes.)

One of the original attractions of “multimedia” was the ability to provide additional details and background information about a subject without forcing interruptions in the linear unraveling of the central narrative (as I do here with my frequent parenthetical asides). Examples of this include allowing the user to click on hot words or photos in a CD-ROM application (do any of you still remember those?) or on a web page to take you to another page with tangential content, or attempts to present multiple media streams at once - such as text, photos, and sound - to give a wider gestalt to the story.

So where does established, linear, big media - i.e. broadcast television - fit into this picture? Although the economics are different, many of the same goals applied, even ten years ago: You have a linear central story (the program), but other details you could provide...even something as simple as outtakes from filming the program, or background on the stars. Fan magazines, newsgroups, web sites, and even TV Guide help fill this roll. NBC, in their own way, started doing the same back in the late 90s. For example, their “NBC2000” group was one of the first to put the alternate screen boxes at the end of television shows, sometimes containing outtakes or promos of other programs. With their AstroVision sign, they went further.

Initially, NBC tried “repurposing” their existing TV promos onto the sign. However, as many multimedia producers also found out back then, you can’t always take a message from one medium to another and expect it to hold up. In this case, the lack of sound, as well as the differences in attention span between someone at home and someone in Times Square (or Epcot Center, or sporting events, where they also play these promos), rendered the original promos less effective than they were on TV. In response, NBC started designing alternate content for the sign - such as trivia puzzles, word games, and factoids about their stars. Each one is then followed by a few seconds of the program the star appears in, along with the name of the show, television network, and night it plays. It ain’t exactly a hot link, but it does give you the pointer you need to follow up on a thread you might have found interesting. And if you’re already a fan, it gives you some additional background information to widen your experience of the show.

It wasn’t the “grand convergence” many preached about back in the 90s (or even today), but neither was it a bad idea - especially for the time. I know it is still popular to say the medium is the message, but perhaps some of us would be better served by focusing more on the message, and then figuring out how to use the mediums at our disposal to better disseminate it.

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Monday, April 21, 2008

Freeconomics

Chris Anderson of Wired gives a talk at PARC about how “free” is the future of business.

If you haven’t noticed, the “new” business model is to give away things on the Web, and find other ways to make money off of the (hopefully) resulting feeding frenzy. This isn’t a new concept; broadcast television is - or was, before cable and satellite and TiVo - free, with the content being advertiser-supported. Fast forward to today, and you’re reading web sites like this one for free. But it’s still a radical change in business plans for many. For example, many of us up here were recently magazine writers, used to getting a check in exchange for writing a new article, whether anyone read it or placed an ad next to it or not. Now we’re kicking out content for “free” hoping to be compensated through a combination of ad support and page views.

Chris Anderson - Editor in Chief at Wired Magazine since 2001, and author of The Long Tail: Why the Future of Business is Selling Less of More - recently gave at talk at the Palo Alto Research Center (PARC) on this subject. Here is a short description of the talk:

The Web has become the land of the free. The idea that you can make money by giving something away is no longer radical - free has emerged as a full-fledged economy. Not only is technology giving companies greater flexibility in how broadly they can define their markets, but anything that touches digital networks quickly feels the effect of falling costs.

PARC has made a video of the talk available - for free, of course. Click here to watch “FREE! Why $0.00 Is the Future of Business.”

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