Adobe MAX 2011 Technology Sneak Peeks

Adobe’s big annual MAX conference finished a couple of weeks ago, and as part of it they included a series of technology sneak peeks. I’ve gone through the videos posted on AdobeTV and pulled out the ones of most interest to us video folks:

NVIDIA Optix

At this week’s SIGGRAPH convention in Vancouver, Adobe and NVIDIA are giving a technology presentation of ray-traced extruded text and shapes inside a “motion graphics environment” (you can read for yourself what the menu bar says; before getting too excited, note this is a technology prototype and not an announced or released product). Obviously, there are a lot of questions left unanswered at this point in time - but as we’ve seen in the past, a lot of other Adobe technology demos eventually become products; fingers crossed that this is the case here.

Stereoscopic 3D in After Effects CS5.5

You may remember our blog post on the “inherent” problems with stereoscopic 3D that famed film editor Walter Murch pointed out in an open letter to film critic Roger Ebert. We took Murch’s comments as inspiration to explore workflows in the latest release of After Effects that might work around some of Murch’s concerns: Namely, getting the eyes and brain to converge and focus on the same object (preferably one the same distance from the viewer as the screen).

2010 Motion Graphics Design Census

The unofficial, web-based Motion Graphics Design Census for 2010 is now available from their web site. It compiles over 5500 responses - distributed roughly evenly between the US and non-US - into a series of responses about age, software, and - primarily - income. Of course, it’s only a survey of those who responded rather than the industry as a whole. Also, not everyone responded to every question - for example, only 219 self-employed artists offered how much they charged per hour, and most of the charts are based just on US respondents. With those caveats, here’s what stuck out for us:

Making It Look Great 7 Review

Last summer I wrote an lengthy review of the Motionworks’ Making It Look Great 6 training series, where Tim Clapham did a great job covering the integration of Cinema 4D and After Effects. I mentioned my wish for Tim to do a full series on using Cinema’s MoGraph module, and little did I know that such a series was already in the works. Not wanting to wait, I offered to proof it as it was being developed (crafty, huh!), and now it’s arrived in a store near you as Making It Look Great 7.

MILG7 consists of six projects produced using a wide variety of MoGraph objects and effectors. Not only will you learn tons of MoGraph techniques as you create some fun animations, but sprinkled throughout are a great many solid Cinema working practices that will serve you well in any project.

Review: After Effects Camera Training

Motion graphics artists used to animating in 2D in After Effects will find that working in 3D space takes a lot more patience. You need to consider how to set up the 3D views, move layers in 3D, and animate cameras and lights. Rob Birnholz’ training series tackles the camera portion of the equation (watch a free sample and the Table of Contents here). (If you’ve already purchased this training series, don’t go just yet; I promise to share some personal tips and advice as I go…)

Making It Look Great 6 Review

Unless you’ve spent the past few years hiking the Appalachian Trail, you’ll be aware how much 3D animation has infiltrated the broadcast motion graphics world. Not so long ago, being an accomplished After Effects artist was enough to land a good job, but now employers and clients are also looking for good 3D skills (and in this economy, anything that increases the chances of landing a plum job can’t be ignored).

Surveys by us and others indicate that Maxon’s Cinema 4D is the 3D program of choice for After Effects motion graphic artists. In case there was any doubt, Cinema’s MoGraph module sealed the deal. In our report from NAB, we blogged how small studios are successfully integrating Cinema and After Effects, so how fortuitous for us that Cinema master Tim Clapham has released a fabulous training series on just this subject. Making It Look Great 6: Design and Production Techniques for Cinema 4D and After Effects is the latest release from John Dickinson’s company Motionworks. As Company Director of LUXX (and before that, HYPA), Tim Clapham’ credentials are impeccable - so you know that this will be the best $89 you’ve spent in a long time…

NAB Monday: Best of Times; Worst of Times

NAB this year is certainly a cross between the best of times (catching up with friends and seeing cool new toys) and the worst of times (the horrendous economy casting a pall around the halls). We’ve been in Las Vegas since Friday night, and teaching a few sessions at the Post Production World conference in the North Hall. So it was nice to finish up our sessions Monday morning and hit the show floor. Word has it that attendance is down from 107,000 last year to just 80,000 this year. You can tell its down because you don’t need binoculars to see Peder Norbby demo Particular 2 at the Red Giant booth in the Plug-in Pavilion (more on that, and other plug-ins, tomorrow). But first, what we saw and heard on Monday:

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