Creating Motion Graphics

Both Trish and I come from the music industry originally; as a result, music greatly informs our animations - we strongly prefer to pick out the music before we start working on a job. We also are both deeply interested in intellectual property issues (indeed, I’ve served as an expert witness on several music sampling cases); as a result, we care a lot about where that music comes from. And the sad truth is, a lot of people are using music illegally in their videos. But you can cure that.

It’s ironic that Giles Baker of Adobe just wrote about going tapeless, as we’re currently in the middle of a major spring cleaning of our studio where we are getting rid of our tape decks, among other things. Some are being sold on eBay (here’s our DVCPRO, BetaSP, and SVHS decks, in case you’re curious; the DLT drive and tapes go up in a few days), some are being donated (and we could use some suggestions on that below), and the rest are being trashed.

It’s the trashing part that’s proving difficult. 

As Imagineer is fond of one-word names that all start with “mo...”, it can be hard to know or remember which tool does what. Below is some text I lifted out of an email by Ross Shain (VP of Sales, Eastern Region) to an After Effects list explaining the differences, with links to a comparison chart. It is particularly relevant as Imagineer Systems has been offering some deep discounts on some of their highly-touted tracking and rotoscoping tools; I just posted a News item on them extending some of these discounts until the end of March (click here to view).

In short all our products use a unique 2.5D planar tracking technology that allows you to motion track objects with blur, noise and go offscreen. Simply, the planar tracking technology is hands down more powerful than any point tracking system out there. The technology is then implemented into the products in various ways.

• mokey - removal tool - automates complex compositing techniques to remove unwanted elements from screen. Great for rig, scratch removal, stabilization etc....
• monet - placement station - compositing tool to track and insert elements with luminance passes, mesh warper and lens distortion correction.
• mocha - tracking and roto utility. Motin track and roto. Export the data or mattes to almost any app including AE, Flame, Smoke, DS, Shake, Fusion (adding Nuke soon), etc.
• motor - same as mocha but limited to rotoscoping
• mocha-AE - not a plug-in but a stand alone tracking utility that exports tracking data as AE keyframes. Corner pin with perspective or transform, scale, rotation. Copy and paste to AE layers. Increases AE’s capability as a vfx compositor!

There is some overlap between products but many users have found that with mokey and mocha their bases are very covered. Here is a link to a product comparison chart.

For more questions, please contact us off the list.

US eastern region:  rosss @ imagineersystems.com
US western region: billyw @ imagineersystems.com
Europe/Asia and others: pjc @ imagineersystems.com

If you need more information, here is a link to tutorials on their products.

The two most-watched cable channels in our household are CNN and Speed (guess who watches which). Speed just started a new game show called “Pass Time” where several of the bumpers as well as in-show inserts exhibit the maddening two steps forward/one step back staggered motion of fields that have been reversed (maybe they thought it was a “look”...). CNN isn’t immune to this either; through the years some of their graphics have also exhibited this reversed-field judder.

This prompted us to upload an updated version of a classic column we wrote on interlacing, field rendering, and separating fields; you can find it here. But like any good motion graphics designer who tries to reverse-engineer any graphic they see on television, this has led us to speculate what might have been at the root of this particular problem.

Final Effects was pretty much the original third-party plug-in set available for After Effects. It was created by a gang in Sweden now known as Cycore, who passed it on to MetaCreations, who passed it on to ICE, who passed it on to Media 100, who passed it on to Boris, who is now selling it for $895. Meanwhile, the Cycore gang exploited a loophole in their contract, rewrote and re-released it as Cycore FX, licensed it to Adobe to give away free as CC Effects with each copy of After Effects, and sell an upgrade to it for $299 - more on that below. (By the way, we’ve reposted an old column on CC Effects in the archives; read it here for more background.)

So when the press release first came around from Boris FX that they had updated Final Effects Complete, excuse us, but we laughed. However, once we thought about it, there are some reasons why you might consider it. Namely:

The American Film Institute’s Digital Content Lab (AFI DCL, for short) is looking for mentors for some high-profile interactive media projects, including Grey’s Anatomy and PBS’s News Hour. Details - as well as a calendar of upcoming events around North America - are copied below from their recent press release (follow the “more” jump if you’re reading this from a main page). This is a chance to become involved with designing what some hope will be the future face of television.

Whether or not it does turn out to be the future face of television is still out for verdict: I lived through the hopeful times of CD-I and other interactive media when a lot of us thought we were going to help raise the overall level of humanity by making coffee-table books available on an expensive, not entirely easy to use medium. This episode of misspent personal enthusiasm has left me a bit more cautious, thinking the computer is for interacting and the television set is for consuming. But the number of people who vote in response to an American Idol episode (or called in to a toll number during the Shall We Boil Larry the Lobster bit on Saturday Night Live, oh so many years ago) does indicate that at least some like to interact with their mass-consumed entertainment. So here’s your chance to try to design some interactivity that works: