TED Talk: How creativity is being strangled by the law

The annual TED (Technology, Entertainment, and Design) conference is a place where Big Thinkers gather annually to inspire and be inspired. I find many of the talks relevant to how we think about motion graphic design.

One of the boundaries we must design within are the legal restrictions on the content we might want to use. I’ve written a bit about this previously in blogs on the Public Domain and music licensing. Although I personally believe very strongly in the preservation of the rights of content creators - after all, it’s how people like you and me make money -
Larry Lessig makes an impassioned presentation on how he wishes copyright law would make room for “(re)creation” using previously-created, potentially copyrighted content - think mash-ups (and make sure you watch the three examples that start just past the 8 minute mark; each one is more humorous than the previous one*). If creativity is too restricted, he fears we may become a “Read Only” culture where we only consume, not create.

Click above to watch Larry Lessig’s presentation; click here to see the high-res MP4 version. It will be time well-spent.

(*After watching these examples, I feel compelled to mention how useful it is to master “time remapping” in programs like After Effects. Click here to download a PDF of a tutorial we wrote for Artbeats on the subject; click here to read one Mark Christiansen wrote. Time remapping is also covered in Chapter 27 of our book Creating Motion Graphics, and Lesson 7 of our book After Effects Apprentice.) Also read this article on Artbeat.com on how to smooth out the differences between frames after you’ve changed a clip’s speed.

After Effects CS4 Will Be Intel-Only

Just a quick note that Adobe has confirmed that the next version of After Effects will not run on PowerPC (G5, G4, etc.) Macs. The reasoning is given here on Michael Coleman’s blog (he’s the product manager for After Effects).

We’re among those who have been hanging onto our reliable old G5 workstations; this news is dragging us into the 21st century. Fortunately, Apple has made it a bit easier by offering refurbished Intel MacPros from their online store at some very attractive prices, complete with warranty and free shipping. We just received a pair of 3.2 GHz 8-cores (while we were at it, we got a pair of new Cinema displays as well - we had both been using original 22” Cinema displays; Trish paid $4k for hers when it first came out - but it’s been worth it), and might order a third machine soon for the music/podcast studio. Click here and scroll down to see the current models on offer; they do come and go (I’m a bit bummed we didn’t jump on a cheap 2.8 GHz 8-core that was up there this weekend). They have a lot of Intel-based MacBook Pros up there as well.

Part of this upgrade has meant dealing with new RAM configurations, among other things. We’re in the middle of a bad-RAM story; I’ll post more on that after we have a resolution (and try a different vendor for our third machine).

XScriptorium: New AE Script/Expression Resource

I completely understand that expressions and scripting in After Effects can be intimidating to users of a more artistic bent. And you can certainly create great work in AE without using expressions or scripting. But every now and then - more often than you might expect - knowing just a little can save you time in creating repetitive, tricky, or precise animation. I liken them to having the ultimate unpaid intern hanging around studio. Fortunately, there are several free web resources available that allow you to dip your toe in these waters.

The latest is Ole Sturm’s XScriptorium site. It has just launched in public beta, and contains a lot of content from the AE online help file (you use Help, don’t you?), but already shows some very nice organization and a few expressions described clearly from a “so you want to do this” point of view. It is based on code contributions from users; not just Ole. He also allows you to “tip” the expression or script’s creator should you find their contribution useful. Check it out.

In this vein, make sure you also check out the established sites MotionScript.com by the friendly guru Dan Ebberts (which is as much about learning how to write expressions and scripts as it is a resource for useful expressions), and AEnhancers, a moderated forum on scripting and expressions with multiple contributors.

And of course, our own books Creating Motion Graphics and After Effects Apprentice have introductory chapters on expressions. In particular, check out the bonus chapter on CMG’s DVD-ROM which is a rather detailed resource for writing more advanced expressions, with examples.

A few hours spent learning “just enough to be dangerous” will more than repay you in time saved, I promise.

TED Talk: Where does creativity hide?

The annual TED (Technology, Entertainment, and Design) conference is a place where Big Thinkers gather annually to inspire and be inspired. Fortunately, TED tapes their presentations, and has been making an effort to post their huge archive of talks for free on the internet.

While browsing these talks, I was particularly taken by Amy Tan’s presentation on “Where does creativity hide?” It’s a humorous review of her own creative process. Although she comes from a different field (she’s the novelist behind The Joy Luck Club, The Kitchen God’s Wife and The Hundred Secret Senses), I found it very entertaining as well as insightful, as it bounced from personal creativity to deciding to what we’re going to do with our lives, using her mother, advanced physics, and world events as touchstones. I hope you enjoy it as well.

Spotlight: Promos for FOX’s “Fringe”

As mentioned earlier, we will be discussing motion graphics projects executed by other studios. This time around, it’s Buster Design and the on-air promos they created for Fringe, a new series premiering this September on FOX - click here to view movies of the final animations. I had the chance to chat with Brandon Pleus of Buster about what went into this project.

Spotlight: Nordisk Panorama Filmfestival 2008

As we mentioned in a recent post, we’d like to start featuring projects by other motion graphics artists, including some background on what went into their creation. First up is a promo for the Nordisk Panorama 5 Cities Film Festival 2008 created by André Hedetoft. Two of the components of this promo that particularly caught our eye were the use of silhouetted figures, and the lovely particle effects.

Adobe will support RED

Sorry for the short post, but I know this is news many of us have been waiting to hear (and sooner than some of us thought):

“Within a week, RED R3D files will open natively in CS3 Premiere Pro and After Effects.” On both Mac and Windows.

This is not a rumor; this is the real deal.

Here is the thread on Reduser.net.

Mobile Animation for Comics

We wake up most mornings listening to the new on NPR (National Public Radio). This morning, after a story on Comic-con (the huge annual comic book convention), there was a piece on the boom in “mobile animation” in Japan. Japan is a big market for comic books (”manga”), as well as a big market for mobile phones and new trends in mobile media. The story indicated that distributing comics through mobile phones had become The Next Big Thing over there. Some advancements include touch-interface phones such as the iPhone, which allows a tactile turning-the-page experience. But also of interest is animating the comics for delivery over cell phones and other mobile players.

If you’re looking for new niches or market opportunities, it may be time to brush up on the subjects of converting drawn art to vectors (time to crack open that copy of Adobe Illustrator which came free with your After Effects or Photoshop bundle), creating vector artwork (especially comics), and - most important of all - animating that artwork. This last skill is what can set you, a motion graphics artist, apart from other more conventional illustrators in the field, or make yourself an important partner for them. Adobe Flash is obviously the big dog in this field, but there are also a couple of other solutions out there worth exploring, such as Anime Studio Pro which allows you to add “bones” to vector or even hand-drawn artwork, and the Puppet Tools in Adobe After Effects CS3 and later.

By the way, another news item this morning concerned a new search engine called Cuil (“an old Irish word for knowledge”) started by a bunch of ex-Googlites. A search for “mobile animation” on Cuil returned a subjectively more useful result (arranged in a far more visually useful fashion) than a standard Google search. Keep an eye on them.

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