Chris & Trish Meyer

Creating Motion Graphics is the blog for award-winning motion graphic designers Chris and Trish Meyer of Crish Design (formerly CyberMotion). Here is where they share not just their latest tips, tricks, and gotchas for the tools they use, but also discoveries that help them run their business, sources that inspire their designs, and musings on the future of the motion graphics industry.

Chris & Trish Meyer founded Crish Design (formerly known as CyberMotion) in the very earliest days of the desktop motion graphics industry. Their design and animation work has appeared on shows and promos for CBS, NBC, ABC, Fox, HBO, PBS, and TLC; in opening titles for several movies including Cold Mountain and The Talented Mr. Ripley; at trade shows and press events for corporate clients ranging from Apple to Xerox; and in special venues encompassing IMAX, CircleVision, the NBC AstroVision sign in Times Square, and the four-block-long Fremont Street Experience in Las Vegas. They were among the original users of CoSA (now Adobe) After Effects, and have written the numerous books including "Creating Motion Graphics with After Effects" and "After Effects Apprentice" both published by Focal Press.

Both Chris and Trish have backgrounds as musicians, and are currently fascinated with exploring fine art and mixed media in addition to their normal commercial design work. They have recently relocated from Los Angeles to the mountains near Albuquerque and Santa Fe, New Mexico.
Tuesday, June 17, 2008

At Last - Someone Who Gets Web Advertising

The latest online Mac/PC ad uses the web page as a medium, not a display space.

Hurry: go to CNN’s home page, look for the Mac/PC ad on the right, and click on “Click to play with sound.” Then keep your eye on the ad to the right, as well as the banner ad that goes along the top of the page. The two ads are coordinated, with the characters in the ad on the right commentating on the animated banner ad above them.

I constantly rail about how clients just slap an ad intended for one medium into another, very different medium without modification. This is a case of an adaptation of a television ad that really takes advantage of a different medium: a web page. Kudos to the creatives who thought that up (whether you’re an Apple fan or not).

Just like multiscreen video projections are a real fun project for motion graphics designers, maybe multi-panel web ad or graphic design will prove to be a new outlet for us as well. You don’t get to do it too often, but when you do, take advantage of the space!

(1) Comments • Most recent comments by: Joel Smith, • Permalink


Page 1 of 1 pages

Advertisement





To be considered for listing, contact pr (at) provideocoalition (dot) com

Copyright © 2012, HD Expo, LLC a division of Diversified Business Communications. DBA Createasphere

All rights reserved. HD EXPO, High Def EXPO, Createasphere, E-Tech, Entertainment Technology Exposition, 3D Production Workshop, VariCamp, P2 Camp, ColorCamp 101, and Lighting, Filters & Gels for HD are all trademarks of HD Expo, LLC.

Terms of Use  |  Privacy Policy

Check PageRank