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Filed under: Business •Motion Graphics •

Stop Motion Redux

If you haven’t noticed, stop motion animation is hip right now (see previous posts by Richard Harrington and Matt Jeppsen). This example, sponsored by HP, extends the concept by adding the extra time dimension of capturing a set of printers outputting graphics for the video. I also like the fact that you get to see the handlers tweaking the equipment during some of the shots. It’s a modestly amusing way to kill a couple of minutes.

More importantly, whenever I see a trend emerge, I have to ask if there is a business opportunity here. We’re clearly seeing some companies jumping on the stop motion bandwagon as an alternate way of subliminally promoting their products. If you’re looking for an angle to scare up some new work from old clients (or foster new ones), you might want to play around with learning stop motion yourself, and pitch the idea to your Rolodex. If you make a cool one, and are willing to share how you made it, let me know and we’ll post it!

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Daily Inspiration - Fleet Foxes Montezuma Matt Jeppsen | 01/22 Beautiful stop-motion and shadowplay on this music video Great stop motion animation on this Fleet Foxes music video. I especially love how they’ve added depth by using the shadows as well. Simple concept, beautiful execution. Watch…

After Effects Apprentice Free Video: Multiple Playback Speeds Chris and Trish Meyer | 09/13 A simple speed-shift trick to reuse a single element multiple times, and make each instance appear different. As we mentioned earlier, we’ve been busy this year creating an extensive, multi-course video training series based on…

CINEMATOGRAPHER VS. PRODUCER video as an afternoon diversion Scott Simmons | 07/28 Sure, we’ve all had this conversation haven’t we? Here’s a fun little 2:48 video that’s been making the Twitter rounds (NSFW as there’s some language so be warned) so for those readers who aren’t on Twitter, the embed is after the jump. It’s called CINEMATOGRAPHER VS. PRODUCER, (make with the xtranormal animation…

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Loving the whole stop motion style, including this ad. I finished a promo recently using still photos and time lapse using firmware hack on a little point and shoot camera:

http://www.youtube.com/watch?v=xM1T0MSVgSY

It started out as a way of making a film in HD before I had an HD camera

Posted by sheepfilms  on  08/05  at  05:34 PM

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considering its the most expensive fluid on the planet…i’d love to know what the ink costs were or that!!

nice ad though.

Posted by lightningad  on  08/26  at  05:29 AM

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