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Filed under: Business •Motion Graphics •

Stop Motion Redux

If you haven’t noticed, stop motion animation is hip right now (see previous posts by Richard Harrington and Matt Jeppsen). This example, sponsored by HP, extends the concept by adding the extra time dimension of capturing a set of printers outputting graphics for the video. I also like the fact that you get to see the handlers tweaking the equipment during some of the shots. It’s a modestly amusing way to kill a couple of minutes.

More importantly, whenever I see a trend emerge, I have to ask if there is a business opportunity here. We’re clearly seeing some companies jumping on the stop motion bandwagon as an alternate way of subliminally promoting their products. If you’re looking for an angle to scare up some new work from old clients (or foster new ones), you might want to play around with learning stop motion yourself, and pitch the idea to your Rolodex. If you make a cool one, and are willing to share how you made it, let me know and we’ll post it!

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Loving the whole stop motion style, including this ad. I finished a promo recently using still photos and time lapse using firmware hack on a little point and shoot camera:

http://www.youtube.com/watch?v=xM1T0MSVgSY

It started out as a way of making a film in HD before I had an HD camera

Posted by sheepfilms  on  08/05  at  05:34 PM

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considering its the most expensive fluid on the planet…i’d love to know what the ink costs were or that!!

nice ad though.

Posted by lightningad  on  08/26  at  05:29 AM

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