Chris & Trish Meyer

Creating Motion Graphics is the blog for award-winning motion graphic designers Chris and Trish Meyer of Crish Design (formerly CyberMotion). Here is where they share not just their latest tips, tricks, and gotchas for the tools they use, but also discoveries that help them run their business, sources that inspire their designs, and musings on the future of the motion graphics industry.

Chris & Trish Meyer founded Crish Design (formerly known as CyberMotion) in the very earliest days of the desktop motion graphics industry. Their design and animation work has appeared on shows and promos for CBS, NBC, ABC, Fox, HBO, PBS, and TLC; in opening titles for several movies including Cold Mountain and The Talented Mr. Ripley; at trade shows and press events for corporate clients ranging from Apple to Xerox; and in special venues encompassing IMAX, CircleVision, the NBC AstroVision sign in Times Square, and the four-block-long Fremont Street Experience in Las Vegas. They were among the original users of CoSA (now Adobe) After Effects, and have written the numerous books including "Creating Motion Graphics with After Effects" and "After Effects Apprentice" both published by Focal Press.

Both Chris and Trish have backgrounds as musicians, and are currently fascinated with exploring fine art and mixed media in addition to their normal commercial design work. They have recently relocated from Los Angeles to the mountains near Albuquerque and Santa Fe, New Mexico.


Tuesday, May 06, 2008

The Myth of 1%

When making a business plan, don’t make any assumptions about market share.

There are many variations on this common trap, but the general outline goes like this: Someone hears a report about how much money there is being made in a market segment, such as podcasts or movie trailers or renting out RED One cameras. They then theorize that if they could capture just some small percentage of that market - say, 1% - that they would be rich. And thus, a business plan is born! After all, who can’t capture at least 1% of a given market?!?

more »

Business
Distribution • (1) Comments • Most recent comments by: Chris Meyer, • Permalink


Page 1 of 1 pages


Advertisement









To be considered for listing, contact pr (at) provideocoalition (dot) com


Copyright © 2012, HD Expo, LLC a division of Diversified Business Communications. DBA Createasphere

All rights reserved. HD EXPO, High Def EXPO, Createasphere, E-Tech, Entertainment Technology Exposition, 3D Production Workshop, VariCamp, P2 Camp, ColorCamp 101, and Lighting, Filters & Gels for HD are all trademarks of HD Expo, LLC.

Terms of Use  |  Privacy Policy

Check PageRank