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Chris & Trish Meyer

Chris & Trish Meyer are the founders of CyberMotion, an award-winning Los Angeles motion graphic design studio. Their design and animation work has appeared on shows and promos for CBS, NBC, ABC, Fox, The Learning Channel, HBO, and PBS. CyberMotion was one of the first studios to create major release film opening titles using desktop tools (including major films such as The Taleneted Mr. Ripley), and they have also created promotional and trade show videos for corporate clients from Apple Computer to Xerox. They specialize in unusual format videos, having animated for IMAX, CircleVision, the NBC AstroVision sign in Times Square, and the four-block-long Fremont Street Experience in Las Vegas.

In addition to their motion graphics work, Trish and Chris have written the books "Creating Motion Graphics with After Effects" and "After Effects Apprentice" (both published by Focal Press). They have written numerous articles on motion graphics for DV magazine, Artbeats.com, and others, and have spoken at AFI, MacWorld, BDA, NAB, and other conferences.

Trish founded CyberMotion after an extensive career in print as a magazine art director for music technology magazines. Her partner Chris, a refugee from the music industry, specializes in sound design and 3D work as well as dealing with multi-format technical issues. Both Trish and Chris have backgrounds as musicians, and a close relationship between sound and picture informs much of their work. They were one of the original beta sites for CoSA (now Adobe) After Effects, and continue to work with that team as well as others to this day.
Thursday, May 15, 2008

Web Video: The New “Skip Intro”?

Is video on the web being used as a way to avoid creating real content?

Remember when “Flash Intros” (or what Adobe would prefer me to call “introductory animations created with the software Adobe Flash,” lest I dilute their trademark) were all the rage? You had to have one play when a user first arrived at your site to be considered hip, media savvy, and up-to-date.

But in reality, most of these detracted from rather than added to a web site’s experience, resulting in lots of users clicking on the oft-included “skip intro” button so they could get to what they were really after: the content on a site. In the end, many were an annoyance rather than a value-add.

I’m beginning to fear that web video could suffer the same fate. I’m sure you and your client feel more hip, media savvy, and up-to-date when you include video on their site, but are you really serving their user by doing so?

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Interactive • (3) Comments • Most recent comments by: Chris Meyer, Gravnetic, Adam Wilt, • Permalink



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Web Video: The New “Skip Intro”?

Chris Meyer | 05/15- 08:41 PM

Is video on the web being used as a way to avoid creating real content?

Remember when “Flash Intros” (or what Adobe would prefer me to call “introductory…

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