Chris & Trish Meyer

Creating Motion Graphics is the blog for award-winning motion graphic designers Chris and Trish Meyer of Crish Design (formerly CyberMotion). Here is where they share not just their latest tips, tricks, and gotchas for the tools they use, but also discoveries that help them run their business, sources that inspire their designs, and musings on the future of the motion graphics industry.

Chris & Trish Meyer founded Crish Design (formerly known as CyberMotion) in the very earliest days of the desktop motion graphics industry. Their design and animation work has appeared on shows and promos for CBS, NBC, ABC, Fox, HBO, PBS, and TLC; in opening titles for several movies including Cold Mountain and The Talented Mr. Ripley; at trade shows and press events for corporate clients ranging from Apple to Xerox; and in special venues encompassing IMAX, CircleVision, the NBC AstroVision sign in Times Square, and the four-block-long Fremont Street Experience in Las Vegas. They were among the original users of CoSA (now Adobe) After Effects, and have written the numerous books including "Creating Motion Graphics with After Effects" and "After Effects Apprentice" both published by Focal Press.

Both Chris and Trish have backgrounds as musicians, and are currently fascinated with exploring fine art and mixed media in addition to their normal commercial design work. They have recently relocated from Los Angeles to the mountains near Albuquerque and Santa Fe, New Mexico.
Thursday, May 15, 2008

Web Video: The New “Skip Intro”?

Is video on the web being used as a way to avoid creating real content?

Remember when “Flash Intros” (or what Adobe would prefer me to call “introductory animations created with the software Adobe Flash,” lest I dilute their trademark) were all the rage? You had to have one play when a user first arrived at your site to be considered hip, media savvy, and up-to-date.

But in reality, most of these detracted from rather than added to a web site’s experience, resulting in lots of users clicking on the oft-included “skip intro” button so they could get to what they were really after: the content on a site. In the end, many were an annoyance rather than a value-add.

I’m beginning to fear that web video could suffer the same fate. I’m sure you and your client feel more hip, media savvy, and up-to-date when you include video on their site, but are you really serving their user by doing so?

more »

Business •
Interactive • (3) Comments • Most recent comments by: Chris Meyer, Gravnetic, Adam Wilt, • Permalink


Page 1 of 1 pages

Advertisement





To be considered for listing, contact pr (at) provideocoalition (dot) com

Copyright © 2012, HD Expo, LLC a division of Diversified Business Communications. DBA Createasphere

All rights reserved. HD EXPO, High Def EXPO, Createasphere, E-Tech, Entertainment Technology Exposition, 3D Production Workshop, VariCamp, P2 Camp, ColorCamp 101, and Lighting, Filters & Gels for HD are all trademarks of HD Expo, LLC.

Terms of Use  |  Privacy Policy

Check PageRank