The darker areas to the left and right of these images show what happens when a 16:9 image is “center cut” to create a 4:3 version. Make sure information such as lower thirds survive this cut. Image courtesy Belief and HGTV.
Many motion graphics artists are tackling their first high-definition jobs. In some respects, hi-def is just like normal video; only larger. However, hi-def also comes with a number of issues which can throw some major curves at you. As with all problems in waiting, it’s best to solve them before you start, rather than when you think you’re almost finished. Here are a series of questions you need to ask, and what the implications are – both technical and artistic – of the answers you may get.
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Chris & Trish Meyer are the founders of CyberMotion, an award-winning Los Angeles motion graphic design studio. Their design and animation work has appeared on shows and promos for CBS, NBC, ABC, Fox, The Learning Channel, HBO, and PBS. CyberMotion was one of the first studios to create major release film opening titles using desktop tools (including major films such as The Taleneted Mr. Ripley), and they have also created promotional and trade show videos for corporate clients from Apple Computer to Xerox. They specialize in unusual format videos, having animated for IMAX, CircleVision, the NBC AstroVision sign in Times Square, and the four-block-long Fremont Street Experience in Las Vegas.