Back in the late 90s, we were hired by NBC to create a series of promotional videos to play back on their AstroVision sign in Time Square. This article is a case study of one of those promos, including notes on the NBC “mondo” shoot and how we executed the visual effect of morphing the NBC peacock to a title using the Mr. Mercury effect. It also includes some musings at the end of how to take advantage of the multimedia and multiple media outlets to add value to content and enhance the fan’s experience - interesting to see that these were hot topics a decade ago, even as networks seem to struggle with the very same concepts today.
Click here to jump straight to “Playing Squash.”
Interactive • Motion Graphics •
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