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Filed under: Motion Graphics •

On Artbeats.com: Choosing a Color Palette

Over on Artbeats.com, they just published the second of a trio of articles we’re writing on the use of color. In this one, we give several ideas for how to develop an appropriate color palette for a specific job, including tips on using a client’s print colors, applying effects to key shots to create sample color swatches, and using Adobe’s Kuler utility to browse for or create your own color palettes.
Click here to download the PDF of “Choosing a Color Palette” from Artbeats.com.

(Click here to download the PDF of the previous article in the series, “Color Theory”)

In the next installment, we’ll suggest a few ideas that make it easier for you to re-use a color palette throughout a job, including using expressions in After Effects to link colors to a master swatch that you can then change to your client’s content.

The content contained in our books, videos, blogs, and articles for other sites are all copyright Crish Design, except where otherwise attributed.

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You say this:
“Even though you can’t export Kuler’s palettes into a form you can use directly inside video production applications…”

Ah, but there are a couple of ways to import and use .ase (Adobe Swatch Exchange) files from kuler in After Effects.

You just have to install the Swatch You Want and kuler Shapes scripts (made by Jeff Almasol) from the After Effects Exchange:

http://www.adobe.com/cfusion/exchange/index.cfm?event=extensionDetail&extid=1698043

Posted by Todd_Kopriva  on  06/09  at  03:48 PM

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It’s fantastic that Jeff created that script (we’re going to mention it in our third installment of the series), and unfortunate that some inside Adobe still don’t recognize After Effects as a graphic design application when deciding which Adobe programs get out-of-the-box support from tools like Kuler. But I’m biased (smile).

- Chris

Posted by Chris Meyer  on  06/10  at  11:12 PM

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