Monday, August 25, 2008

QuickTime Quickies

Jay Rose | 08/25- 08:02 AM

A couple of non-intuitive hacks for QuickTime audio

I’m a soundie. So I frequently have to send music samples, progressive mixes, and other pieces of track to directors or clients for approval. Since I’m also a lazy soundie, I’ve discovered a couple of ways to speed up the process… and save my clients a lot of download time.

Tuesday, August 19, 2008

Vacuum Packed

Jay Rose | 08/19- 05:13 PM

Compress audio files without losing quality? You can, if you measure them the right way.

My last two blog tutorials discussed neural masking, and how an mp3 or AAC can be good enough for broadcast or film sound when you do it right. (If you followed the link to my website, you even got proof.) But sometimes, even AAC’s tiny losses can be too much: you might be sending elements that will be processed or compressed more, or be saving an archive. While most non-audio files can be successfully squeezed with Winzip or Stuffit, those processes behave strangely with audio.

Saturday, August 16, 2008

Living with (Data) Loss

Jay Rose | 08/16- 02:19 PM

mp3 and its cousins are a fact of life… here’s how to get the most out of them

If you do audio for the Web, broadcast, or movie theaters, sooner or later you’ll have to deal with some form of lossy data compression. But you don’t have to buy into the mp3 myths and hype. If you understand how those algorithms actually work - how they decide what data to lose - your tracks can sound a lot better.

Monday, July 28, 2008

Mobile Animation for Comics

Chris Meyer | 07/28- 12:58 PM

Is this the next big flash in the pan?

We wake up most mornings listening to the new on NPR (National Public Radio). This morning, after a story on Comic-con (the huge annual comic book convention), there was a piece on the boom in “mobile animation” in Japan. Japan is a big market for comic books (”manga”), as well as a big market for mobile phones and new trends in mobile media. The story indicated that distributing comics through mobile phones had become The Next Big Thing over there. Some advancements include touch-interface phones such as the iPhone, which allows a tactile turning-the-page experience. But also of interest is animating the comics for delivery over cell phones and other mobile players.

If you’re looking for new niches or market opportunities, it may be time to brush up on the subjects of converting drawn art to vectors (time to crack open that copy of Adobe Illustrator which came free with your After Effects or Photoshop bundle), creating vector artwork (especially comics), and - most important of all - animating that artwork. This last skill is what can set you, a motion graphics artist, apart from other more conventional illustrators in the field, or make yourself an important partner for them. Adobe Flash is obviously the big dog in this field, but there are also a couple of other solutions out there worth exploring, such as Anime Studio Pro which allows you to add “bones” to vector or even hand-drawn artwork, and the Puppet Tools in Adobe After Effects CS3 and later.

By the way, another news item this morning concerned a new search engine called Cuil ("an old Irish word for knowledge") started by a bunch of ex-Googlites. A search for “mobile animation” on Cuil returned a subjectively more useful result (arranged in a far more visually useful fashion) than a standard Google search. Keep an eye on them.

Saturday, July 12, 2008

Why QuickTime is the US Dollar of Digital Video

Mark Christiansen | 07/12- 09:00 AM

As the standard is devalued, the world undertakes a slow-motion search for an alternative. What can be done for QuickTime?

How bad are things for the US Dollar these days? So bad that, as reported by the BBC and mentioned recently on This Week in Tech, Gisele Bundchen no longer accepts modeling pay in dollars, nor apparently do many high-end boutiques in the capital of U.S. commerce, New York City. European travel is effectively twice as expensive as it was just a few years ago simply because of the exchange rate. So it may come as a surprise how familiar the situation of the world economy in regards to the dollar is if you’re a video professional using QuickTime.

I’m not actually joking.

Tuesday, July 01, 2008

Blu-ray Disc for Mac is Here

Scott Gentry | 07/01- 12:49 PM

Finally, something to fill my empty drive bay on my Mac Pro.

MCE announces a new installable Blu-ray drive that fits nicely into the Mac Pro and Power Mac bays.  According to the release, it doesn’t even require new drivers.  Install and go.

The MCE Technologies Blu-ray Internal Recordable Drive for Apple Mac Pro and Power Mac is completely pre-configured for easy user installation. In addition to writing to 25GB single-layer and 50GB dual-layer Blu-ray discs, the MCE Technologies Blu-ray Internal Recordable Drive is compatible with all DVD and CD recordable media including DVD±R/RW + Dual/Double Layer, DVD-RAM, and CD-R and CD-RW. The MCE Technologies Blu-ray Internal Recordable Drive includes a 25GB Blu-ray (BD-RE) rewritable disc for instant storage right out of the box.

I may be making a purchase soon....  You can learn more here: MCE Blu-ray

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