Well, I guess I should rephrase that to my war against the blatant misuse of the term “DI”. As overused acronyms go, this is a chart topper in our industry that is causing great confusion among many, while benefiting very few. Just this week I had to spend half an hour talking a producer off a ledge who was overwhelmed with her project. Before you can understand my personal crusade in this matter, a little background is needed.
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