Surviving in Post, Another Tool to Add to the Arsenal

Take a rapidly changing market, throw in new “low to no cost” distribution methods, add two lumps of recession and you have our current business environment. And it isn’t pretty. Surviving in post has always been a challenge, but now it is a nightmare. Fortunately Philip Hodgetts’ new book “The New Now: Grow your production or postproduction business in a changed and changing world” has come along to help navigate these tumultuous times.  In spite of the lengthy title, this is an excellent guide full of helpful tips that I would recommend to anyone in our industry.

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