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Editing & Post
Written by a collection of the best writers in the industry
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Monday, April 28, 2008
Terence Curren | 04/28- 10:11 PM
From the industry leader to a desperate company in a few short years, now what?
After returning from NAB last year (2007) I gave Avid 3 years as a significant player in the NLE market. The combination of the major inroads FCP had made, including the announcement of Final Cut Server and the ineptitude shown by the Avid marketing department, converged to create the impression of a grave future. This year’s NAB would mark the shift from 3 to 2 years left in my countdown. So I have been asked by many whether my opinion has changed. Before I answer, let’s take a trip down memory lane to last year.
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