Is It Worth That Much?!?!?

While I found myself defending Avid’s new pricing scheme , I got to wondering about how people actually decide if something is worth its cost. From conversations I’ve had publicly and privately it is clear that logic has little bearing in most value decisions. Here’s an example:
    You shop at Costco because the price is cheaper. You can buy a ton of frozen and canned foods and big bags of fruit less expensively than in the local grocery store. However… if they are large cans, do you end up throwing some away? Do you refrigerate the leftovers which then don’t taste as good on the next pass? Do some of the apples in that big bag begin to decompose before you get to them? Do you really get through all the frozen foods before freezer rot hits them? And how long did you wait in line at Costco vs. your local store? Time is money. And don’t forget the gas.

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