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Editing & Post
Written by a collection of the best writers in the industry
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Sunday, May 18, 2008
Terence Curren | 05/18- 09:54 AM
There has been a lot of noise lately from some folks that even the new Avid hardware pricing is too high. As someone who is in this game for the long haul, this really rankles my feathers. Avid has lowered their pricing by around 50 percent, while delivering a product that greatly increases speed and performance over the existing Adrenaline line. When I try to explain that time is money and the time you save with this gear equals money in the bank, I just get “but FCP is cheaper” as the standard response. So I thought I would follow this new group of editors to their future world…
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