http://provideocoalition.com/index.php en atepper@provideocoalition.com Copyright 2008 2008-11-03T22:50:00-08:00 http://provideocoalition.com/index.php/editingpost/when_to_edit_native_when_hybrid_and_when_pure_i_frame_and_why/ http://provideocoalition.com/index.php/editingpost/when_to_edit_native_when_hybrid_and_when_pure_i_frame_and_why/#When:23:50:00Z Ever since the launch of Final Cut Pro 6.0 (at this writing, we are at 6.04), we have for the first time had the possibility of realtime hybrid editing. Prior to FCP 6.0, in order to have realtime editing we had to convert all footage to the target format (códec, framerate, resolution, etc.) before editing… or edit natively. Now editors need to decide, on a case-by-case basis, whether to edit native, hybrid, or pure i-frame. But let me start by defining my key terms for this article: Códec 
Here is my expanded definition of the word: (Coder + Decoder… from the Latin codex, -ĭcis, code, and -de, Latin prefix that negates or reverses the base meaning.) noun. Algorithm used to encode and decode sounds, words, text… or audio/video signals. noun. Hardware device or computer program that via a specific algorithm carries out encoding and decoding of sounds, words, text, or audio/video signals. 2008-11-03T23:50:00-08:00 http://provideocoalition.com/index.php/editingpost/fcp_to_avid_a_continuing_saga/ http://provideocoalition.com/index.php/editingpost/fcp_to_avid_a_continuing_saga/#When:05:24:00Z Hit a frequent request on an editing forum today, Robert asks: “I have a project coming in that was shot on a combination of HDCam and XDCam (EX-1 & EX-3) and edited on a Final Cut Pro system. What type of workflow can I use to get the sequence and media into a PC Symphony Nitris (3.0) for the online edit?” 2008-10-03T05:24:00-08:00 http://provideocoalition.com/index.php/editingpost/say_goodbye_to_film/ http://provideocoalition.com/index.php/editingpost/say_goodbye_to_film/#When:16:58:00Z The day when feature production goes all digital has been predicted since I started in this business in the early 80s. Over the last several years we have seen the entire production and post production chain switching to digital right up until the end at theatrical distribution. This has been at a standstill as the theater owners were hesitant to plop down big bucks to switch to digital projectors. Well, that is about to change! 2008-10-02T16:58:00-08:00 http://provideocoalition.com/index.php/editingpost/avid_promotes_red_workflow_finally/ http://provideocoalition.com/index.php/editingpost/avid_promotes_red_workflow_finally/#When:16:35:00Z Avid has finally stepped into the real world in regards to Red Camera workflows. Check out their new PDF booklet . Avid is coming late to the table in promoting their RED support. Sure, Avid’s Michael Philips has been very active on the Red User site since the beta days, but that doesn’t come off as “official” company support. Personally, I’m glad to see the company finally get behind this effort, even though they have a ways to go to really support Red. Post Production 2008-09-26T16:35:00-08:00 http://provideocoalition.com/index.php/editingpost/cs_4_a_lot_of_bang_for_the_buck/ http://provideocoalition.com/index.php/editingpost/cs_4_a_lot_of_bang_for_the_buck/#When:14:10:00Z Adobe announced the release of CS 4 today. I had a chance to get a sneak preview a few months back and I can tell you it is worth the upgrade price. Just the inclusion of the Mocha Planar Tracker is worth the upgrade price alone. (Unless you already own it) There are too many cool new features to list here. For a full look at the new feature set, check out the Adobe page. I find this of great interest to Avid users, you can Interchange project file information with other applications in the production workflow. AAF import and export is available on both Mac OS and Windows. How well this ties to Avid’s AAF is yet to be seen. Inevitably, many will be disappointed as their particular feature requests aren’t in there, but that shouldn’t take away from the overall package. For example, my graphics guys are unhappy about the memory limitations of 32 bit code. We’ll be getting a closer look at the Editor’s Lounge this Friday, I’ll have more feedback then. CS4 2008-09-23T14:10:00-08:00 http://provideocoalition.com/index.php/editingpost/first_cuts_are_we_ready_for_another_paradigm_shift/ http://provideocoalition.com/index.php/editingpost/first_cuts_are_we_ready_for_another_paradigm_shift/#When:02:56:00Z Imagine having the first cut of your story done for you in less than a minute… by a computer! That is what First Cuts claims to do. Wait a minute, before you discount this concept I have to tell you, it appears to work. When I first saw a rough version of this software a few years ago, I thought someone was smoking crack. Then it finally shipped this week, and Philip Hodgetts and Dr. Gregory Clarke of Serendipity software have been vindicated. Now they have a bigger problem to face. Public shunning. 2008-09-04T02:56:00-08:00 http://provideocoalition.com/index.php/editingpost/to_join_or_not_to_join_that_is_the_union_question/ http://provideocoalition.com/index.php/editingpost/to_join_or_not_to_join_that_is_the_union_question/#When:06:22:00Z It’s the ultimate “Catch-22” in our industry. “I need to be a member of a union to get this editor gig, but I need to have union editing gigs to get in the union.” Huh?!?!?! Post Production 2008-07-07T06:22:00-08:00 http://provideocoalition.com/index.php/editingpost/an_nle_call_to_arms/ http://provideocoalition.com/index.php/editingpost/an_nle_call_to_arms/#When:18:46:00Z As I’ve posted before, the commoditization of the NLE market threatens to steal valuable R&D resources from future development. It is obvious some thinking outside the box is needed here. So I’m throwing down the gauntlet to all of you hobbyist programmers out there, build us a better NLE! 2008-06-01T18:46:00-08:00 http://provideocoalition.com/index.php/editingpost/tapeless_workflows_a_jump_to_the_past/ http://provideocoalition.com/index.php/editingpost/tapeless_workflows_a_jump_to_the_past/#When:18:37:00Z We in the post world are on the verge of an explosion in media management, and it isn’t a pretty sight. The worst part is that even though it is billed as the future, it really is a bast from the past. That is going to be very trying on many of the new production and post crowd who haven’t been raised with the disciplines of the old workflows. Business, Editing, Post Production, Production, Training 2008-06-01T18:37:00-08:00 http://provideocoalition.com/index.php/editingpost/nles_are_still_too_expensive/ http://provideocoalition.com/index.php/editingpost/nles_are_still_too_expensive/#When:15:54:00Z There has been a lot of noise lately from some folks that even the new Avid hardware pricing is too high. As someone who is in this game for the long haul, this really rankles my feathers. Avid has lowered their pricing by around 50 percent, while delivering a product that greatly increases speed and performance over the existing Adrenaline line. When I try to explain that time is money and the time you save with this gear equals money in the bank, I just get “but FCP is cheaper” as the standard response. So I thought I would follow this new group of editors to their future world… Post Production 2008-05-18T15:54:00-08:00