You guys discussed direct distribution of content, cutting out the middle man (cable networks, broadcast networks).  The question was who would be the aggregator?  Perhaps the busines model is something like print publishing with an Amazon as the distribution point (happens already with direct to DVD or download programming).  I would argue that I-tunes and Netflix are already there, and willing to offer content from the “B” and even “C” players.  After all, digital content is less expensive to distribute than books and Discs, requiring less physical warehousing (just more servers).  Today, people manage to find a good book without the big “push” business model.  They read reviews, they search for the latest by their favorite author (director, actor, etc.), and of course they give and get recommendations from friends (social networks or plain old face to face).  I think that’s where media publishing is headed.

Posted by leeberger  on  01/24  at  06:12 AM

---

Agreed. And what happens when the theaters are all digital? That leaves only two places where the studios have have an edge. One is access to larger sums of money (for now) and two is access to high power stars (you probably can’t get Tom Cruise for your next project).

Interesting times ahead to be sure.

Posted by Terence Curren  on  01/24  at  06:21 AM

---

To be sure.  I’m thinking more about the scripted and non-scripted shows we see on cable.  A show such as The Walking Dead has mostly unknowns and might benefit from such a distribution model.  Of course they would have to sell a lot of views to pay for the production.  Perhaps a combo of affordable views with limited advertising.  I agree, interesting times ahead.

Posted by leeberger  on  01/24  at  06:38 AM

---

Personally I’m no fan of advertising, despite it’s recent success with monopoly business models. In a non-monopoly world, viewers will go to paths of least resistance.

However i acknowledge the reality that short term advertising will play an important part, until we learn how this new medium really works.

The “new aggregators” are tending toward the long tail aggregators like Netflix and Amazon. Netflix has been good for niche content.

I also agree that almost all the choices I make about media consumption are based on recommendations from within my social circle.

Philip Hodgetts

Posted by Philip Hodgetts  on  01/24  at  06:03 PM

---

Hey Philip.  Where do we submit our ideas for FCP apps?

Posted by leeberger  on  01/24  at  06:46 PM

---

http://assistedediting.intelligentassistance.com/competition/

We’re taking ideas for Apps until the end of January, so send it (them) on in.

Posted by Philip Hodgetts  on  01/24  at  07:09 PM

---

Hey Lee,

If you are in Los Angeles this week, stop by Editors’ Lounge on Friday night and you’ll not only se Philip’s apps, but have a chance to plead directly with him for whatever new apps you want.

http://editorslounge.com/index.html

Posted by Terence Curren  on  01/25  at  06:10 AM

---

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below: