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Filed under: Business •Distribution •Post Production •Production •

Surviving in Post, Another Tool to Add to the Arsenal

Take a rapidly changing market, throw in new “low to no cost” distribution methods, add two lumps of recession and you have our current business environment. And it isn’t pretty. Surviving in post has always been a challenge, but now it is a nightmare. Fortunately Philip Hodgetts’ new book “The New Now: Grow your production or postproduction business in a changed and changing world” has come along to help navigate these tumultuous times.  In spite of the lengthy title, this is an excellent guide full of helpful tips that I would recommend to anyone in our industry.

Most of what is in the book can be found by scouring the web and certain business tomes. Hodgetts has done all the legwork for you, pulled these sources together and laid them out in an orderly progression. Available in both book form (for those of us who like to sit outside and read) and a PDF download version for half the price. The advantage to the PDF version is that it comes with lots of active hyperlinks that are only listed as footnotes in the book.

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NAB 2012: Trucolor Ohm Space Light Bruce A Johnson | 04/20 400 watts of LED replaces a 6K?  Sounds good to me. Next time you need to flood a room with soft light - in whatever color temperature - you should give the Ohm a look.

NAB 2012: EZ-Jib Bruce A Johnson | 04/20 EZ to use, EZ on your wallet I’ve always been intrigued by jib arms, and usually put off by their high prices.  EZ-FX might have a solution to that problem.

NAB 2012: Profoto Reflector Umbrellas Bruce A Johnson | 04/18 The big one in the picture is TEN FEET TALL! When I walked past these the first time, I thought they might be antennas left on the Moon to shoot signals back to earth.  But a little research proved to me that these are great lighting devices.  NOTE: a big “Thanks!” to my colleague Erik Higgs for letting me edit on his laptop while I was in Vegas.

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