(Page 2 of 2 pages for this article  <  1 2)

Filed under: Business •Distribution •Post Production •Production •

Surviving in Post, Another Tool to Add to the Arsenal

Hodgetts starts off by urging you to contact all of your existing customers and see if there is anything you can help them with. Not sell them, just help with. This is a very clever approach as it allows you to find out what your customers need without being a pushy turn-off to them.

Next he urges you to identify what business you are truly in and come up with a brand identity. These are very important steps for the marketing and PR steps that follow later. Rounding it out with sections on how to sell better, cut costs and work smarter.

Even though you could find all this information yourself, having it culled from many sources and customized for our industry is of great value. If you read this book and apply the steps, you will have a serious leg up on your competitors, even in these trying times.

(Page 2 of 2 pages for this article  <  1 2)

                   

 

NAB 2012: Trucolor Ohm Space Light Bruce A Johnson | 04/20 400 watts of LED replaces a 6K?  Sounds good to me. Next time you need to flood a room with soft light - in whatever color temperature - you should give the Ohm a look.

NAB 2012: EZ-Jib Bruce A Johnson | 04/20 EZ to use, EZ on your wallet I’ve always been intrigued by jib arms, and usually put off by their high prices.  EZ-FX might have a solution to that problem.

NAB 2012: Profoto Reflector Umbrellas Bruce A Johnson | 04/18 The big one in the picture is TEN FEET TALL! When I walked past these the first time, I thought they might be antennas left on the Moon to shoot signals back to earth.  But a little research proved to me that these are great lighting devices.  NOTE: a big “Thanks!” to my colleague Erik Higgs for letting me edit on his laptop while I was in Vegas.

---

You must be registered to comment. This is an effort to reduce spam. Please REGISTER HERE.

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below: