Matthew Jeppsen

Matthew Jeppsen is the founder of FreshDV and a digital video shooter and editor. By most reports he is powered entirely by coffee.

Kendal Miller

Kendal Miller has over 10 years experience in the production industry. Currently he is working as Director of Photography in Chicago, IL where he resides with his wife Kendra.

He works on a wide variety of projects ranging from commercial to independent film projects, working on one of the first commercial Red projects in the midwest area. When he's not shooting film or video he enjoys still photography as a hobby.

An original part of the FreshDV team and contributing author to such magazines as DV and others Kendal enjoys providing industry training and education for others, and feels he often learns through the writing process as well.

Monday, January 19, 2009

Editing is Mind Control for the Masses

Matt Jeppsen | 01/19

Editing and directing style capable of eliciting a common viewer response

In a study released in mid-2008, neuroscientists noted that certain styles of motion pictures are capable of exerting “considerable control over brain activity.” In the study that used fMRI imaging to study neocortex response, researchers found that the level of control exerted was linked directly to the film’s editing and directing style. One of the films screened for subjects was an episode of Alfred Hitchcock Presents “Bang! You’re Dead.” The findings are probably not that surprising to most experienced editors, I think many of us feel that on some level editing is a form of manipulation. However, it’s interesting to see real data on the topic. Read on…

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Editing • (1) Comments Most recent comments by: DanConklin, Permalink


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