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    <title>PVC | Freshdv</title>
    <link>http://provideocoalition.com/index.php</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>mjeppsen@freshdv.com</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-01-30T16:05:53+00:00</dc:date>
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      <title>4K &gt; 1080P?</title>
      <link>http://provideocoalition.com/index.php/freshdv/story/4k_not_ok/</link>
      <guid>http://provideocoalition.com/index.php/freshdv/story/4k_not_ok/#When:16:05:53Z</guid>
      <description>There&#8217;s a nice, ranty article over at CNET entitled &#8220;Why 4K TVs are stupid&#8221; that talks about 4K TV&#8217;s in the home, and the coming marketing push from TV manufacturers. In the article, they summarize the mathematical reasons why our limited human eyes can&#8217;t resolve the 4096x2160 resolution offered by 4K TVs, in average home viewing conditions. It got me looking for more info on this topic&#8230;</description>
      <dc:subject>GentryMedia Sister Sites, ProVideo Coalition</dc:subject>
      <dc:date>2012-01-30T16:05:53+00:00</dc:date>
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    <item>
      <title>Daily Inspiration &#45; Fleet Foxes Montezuma</title>
      <link>http://provideocoalition.com/index.php/freshdv/story/inspiration_montezuma/</link>
      <guid>http://provideocoalition.com/index.php/freshdv/story/inspiration_montezuma/#When:21:54:49Z</guid>
      <description>Great stop motion animation on this Fleet Foxes music video. I especially love how they&#8217;ve added depth by using the shadows as well. Simple concept, beautiful execution. Watch below&#8230;</description>
      <dc:subject>GentryMedia Sister Sites, ProVideo Coalition, Production, Visual Effects, Web Video</dc:subject>
      <dc:date>2012-01-22T21:54:49+00:00</dc:date>
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    <item>
      <title>Working Pros Discuss the Canon C300</title>
      <link>http://provideocoalition.com/index.php/freshdv/story/c300_discussion/</link>
      <guid>http://provideocoalition.com/index.php/freshdv/story/c300_discussion/#When:01:29:15Z</guid>
      <description>What happens when you get three working professionals together late at night with the Canon C300 camera and liquor? They shoot camera tests. And that&#8217;s exactly what happened when Rodney Charters, Drew Gardner and Lan Bui got together on New Years Eve. To test the C300&#8217;s 20,000 ISO capability, they shot a quick low&#45;light test using an iPad for the key light. They also spent quite a bit of time discussing the camera in general; one theme they spent some time on is the effect low&#45;light performance is having on film lighting&#8230;</description>
      <dc:subject>Cameras, GentryMedia Sister Sites, ProVideo Coalition</dc:subject>
      <dc:date>2012-01-17T01:29:15+00:00</dc:date>
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    <item>
      <title>Lytro is the new RAW?</title>
      <link>http://provideocoalition.com/index.php/freshdv/story/lytro_is_raw/</link>
      <guid>http://provideocoalition.com/index.php/freshdv/story/lytro_is_raw/#When:17:07:51Z</guid>
      <description>If you aren&#8217;t familiar with Lytro, they are an innovative company that is very close to releasing a Light&#45;Field Camera. This affordable consumer stills camera has the unique ability to calculate the angle of light hitting the sensor, and store that data along with the image data. Later, in post, you can refocus the image however you wish. It&#8217;s amazing technology, and there&#8217;s literally nothing like it in the consumer market. After watching an interview with Lytro&#8217;s CEO, it really got me thinking about the future possibilities of this technology as a creative tool for professionals&#8230;</description>
      <dc:subject>Cameras, GentryMedia Sister Sites, ProVideo Coalition, Stereoscopic, Visual Effects</dc:subject>
      <dc:date>2012-01-12T17:07:51+00:00</dc:date>
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    <item>
      <title>Daily Inspiration &#45; Operation White Widow</title>
      <link>http://provideocoalition.com/index.php/freshdv/story/daily_inspiration_white_widow/</link>
      <guid>http://provideocoalition.com/index.php/freshdv/story/daily_inspiration_white_widow/#When:00:00:47Z</guid>
      <description>Here&#8217;s a short, inspirational piece I spotted on Vimeo, entitled &#8220;Operation White Widow.&#8221; Hopefully this will stimulate your creativity. Watch below&#8230;</description>
      <dc:subject>GentryMedia Sister Sites, ProVideo Coalition, Motion Graphics, Web Video</dc:subject>
      <dc:date>2012-01-09T00:00:47+00:00</dc:date>
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    <item>
      <title>So You Want to Buy a RED Scarlet?</title>
      <link>http://provideocoalition.com/index.php/freshdv/story/buying_cameras/</link>
      <guid>http://provideocoalition.com/index.php/freshdv/story/buying_cameras/#When:00:09:46Z</guid>
      <description>I got a question on Twitter recently regarding the pros and cons of purchasing a Red Scarlet camera. After responding, I decided to expand my replies into this blog post in hopes that someone else may find it useful. Some of this stuff seems elementary, and I apologize if that&#8217;s the case for you. But I do think that there are many out there who will benefit from this discussion about new camera purchasing in general.</description>
      <dc:subject>Cameras, compression, GentryMedia Sister Sites, ProVideo Coalition</dc:subject>
      <dc:date>2012-01-02T00:09:46+00:00</dc:date>
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    <item>
      <title>Free mocha webinar today</title>
      <link>http://provideocoalition.com/index.php/freshdv/story/free_mocha_webinar_today/</link>
      <guid>http://provideocoalition.com/index.php/freshdv/story/free_mocha_webinar_today/#When:14:35:33Z</guid>
      <description>This is last&#45;minute notice, but there is a free mocha webinar today at 10am PDT. It&#8217;s a 90&#45;minute webinar that will cover mocha tracking for editors. You can register free here.</description>
      <dc:subject>GentryMedia Sister Sites, ProVideo Coalition, Motion Graphics, Post Production, Software, Training</dc:subject>
      <dc:date>2011-11-10T14:35:33+00:00</dc:date>
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    <item>
      <title>29 Ways to Stay Creative</title>
      <link>http://provideocoalition.com/index.php/freshdv/story/creative_29_ways/</link>
      <guid>http://provideocoalition.com/index.php/freshdv/story/creative_29_ways/#When:17:17:39Z</guid>
      <description>Stuck in a funk, creatively speaking? Here&#8217;s some ideas to break out of the old. Watch below&#8230;</description>
      <dc:subject>GentryMedia Sister Sites, ProVideo Coalition, Tips</dc:subject>
      <dc:date>2011-10-31T17:17:39+00:00</dc:date>
    </item>

    <item>
      <title>Gear In 60: SmallHD Monitor Case</title>
      <link>http://provideocoalition.com/index.php/freshdv/story/gearin60_smallhd_case/</link>
      <guid>http://provideocoalition.com/index.php/freshdv/story/gearin60_smallhd_case/#When:15:00:10Z</guid>
      <description>Here&#8217;s another video in our FreshDV Gear In 60 Seconds series that quickly shows how I store and travel with the SmallHD DP6 field monitor and it&#8217;s associated accessories. Watch below.</description>
      <dc:subject>GentryMedia Sister Sites, ProVideo Coalition, Hardware, Production</dc:subject>
      <dc:date>2011-08-08T15:00:10+00:00</dc:date>
    </item>

    <item>
      <title>Gear In 60: Travel Lighting &amp;amp; Grip Kit</title>
      <link>http://provideocoalition.com/index.php/freshdv/story/gearin60_travel_kit/</link>
      <guid>http://provideocoalition.com/index.php/freshdv/story/gearin60_travel_kit/#When:19:51:56Z</guid>
      <description>I travel a lot for simple sit&#45;down interview shoots, and commonly need to fly with a lightweight lighting and support kit for DSLR or small HD cameras. Here are two videos from our new FreshDV Gear In 60 Seconds series that talk about the two Pelican gear cases I often fly with, and the affordable tools inside. Watch below.</description>
      <dc:subject>GentryMedia Sister Sites, ProVideo Coalition, Hardware, Lighting, Production, Tips</dc:subject>
      <dc:date>2011-07-31T19:51:56+00:00</dc:date>
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